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What Is ClickFunnels Used For And Can It Help My Business?

When I started my business online, I knew that it wasn’t going to be easy to ensure success, especially when you have giant competitors out there. Fortunately, while I was looking for a solution for some of my Ecommerce woes I came across ClickFunnels. Once I learned what ClickFunnels is and how it could help my business, I was hooked.

I am going to share my experience by explaining what ClickFunnel is used for and how it can benefit your business. 

ClickFunnels is a software that builds sales funnels, landing pages, and sales pages. The program was primarily designed to help businesses create highly effective sales funnels that make it super simple and easy to generate leads and make sales. The good thing about ClickFunnels is that you don’t have to be a programmer to code or design sales pages.  

Now we understand that ClickFunnels is an efficient sales funnel builder, a smart solution for entrepreneurs who lack the design and coding skills. If you want to explore more about sales funnels,


why you need to build sales funnels for your business, and how ClickFunnels can help you design highly professional sales funnels, keep reading!

Why do you need sales funnels in the first place? 

The way we sell online is different from selling in person. In traditional, offline marketing, the seller has to reach the right audience, build relationships, communicate the value of their products, and drive the audience to buy. It’s a marketing process quite similar to how people sell online.  

A sales funnel is a set of web pages, a journey for your online prospects to go through on their way to a purchase. It starts with the people who are likely to be interested in what you’re selling. A minority among your audience may want to explore more about your products, and only a few may actually want to buy, sign up, subscribe or contact you. 

A sales funnel represents a journey that starts from the initial stages of your sales funnel that addresses thousands of prospective customers and ends with the last stages in the funnel where you only talk to fewer people who are truly interested in doing business with you.


Your success largely depends on your ability to make people move down the funnel and become customers. As a marketer or business owner, you don’t want to spend time and resources designing your sales funnel. This is where you need a quick solution like ClickFunnels, a tool that can streamline your online selling process. 

How ClickFunnels is used to build sales funnels 

When you have ClickFunnels in your marketing toolkit, you don’t have to do everything yourself. ClickFunnels will help you build converting sales funnels through a simple, 3-step process: 

  • Pick a sales funnel template that fits your business model 

  • Choose the best page design style 

  • Make changes to the pages, if necessary, and publish them

Why hire web designers and programmers when you can use a simple and cost-effective tool like ClcikFunnels? When it comes to building your funnels, ClcikFunnels provides an efficient and faster solution. Instead of spending a lot of your precious time explaining your goals and preferences to designers and programmers, use pre-designed, proven funnels to achieve your business goals. 

While the core function of ClickFunnels is to build custom sales funnels, the program offers a range of other valuable features such as A/B testing, email integration, custom domain hosting, a range of funnel types and templates. 

No matter your business model, whether you need to build an email list or want your audience to buy your products, whether you’re a newbie or pro, ClickFunnels has a template that meets your requirements. You don’t have to be a sales funnel expert to make most of your investment.

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What type of funnels you can create with ClickFunnels

You can choose from a broad assortment of tested and proven funnel templates that deliver a high conversion rate. Once you choose a funnel type, you’ll get access to both paid and free options. While you can build specialized templates like membership funnels, we can classify all the ClickFunnels templates into 3 main categories: 

  1. Sales page funnels 

  2. Lead capture funnels 

  3. And event funnels 

ClickFunnels offers a considerably large library of funnels that serve the following purposes:


  • B2B lead generation 

  • Blogging 

  • Affiliate marketing  

  • Network marketing 

  • E-commerce  

ClickFunnels enables you to manage everything on one platform 

If you’re currently using multiple marketing tools to manage every stage of the customer journey, ClickFunnels can make your life easier.


It gives you the power to design and monitor the performance of your landing pages all using a single platform. Some of the prominent ClickFuennels features include: 

  • Web hosting 

  • Page design 

  • A/B testing 

  • Integrated payment systems 

  • Email autoresponder 

  • Ongoing support and training material 

  • Affiliate management 

  • Valuable templates

How to set up ClickFunnels?

ClickFunnels offer paid services; however, a free 14-days trial will help you understand the platform and evaluate whether or not it will work for you. So, just visit ClickFunnels homepage and take advantage of the free trial. Here are simple steps to build your first sales funnel with ClickFunnels: 

  1. Visit ClickFunnels homepage to start your free trial 

  2. Create your account 

  3. You’ll be able to view the dashboard 

  4. Click on your profile icon on the top right corner 

  5. Click on ‘Domains’, and then ‘Add Domain’ 

  6. Configure an existing domain name or register a new one 

  7. Start creating a sales funnel by clicking on ‘Create New Funnel’ 

  8. Select funnel type and then funnel template 

  9. Click on ‘Classic funnel builder’, if you want to create a custom funnel 


It’s crucial to choose the right type of funnel that fits your business model. A brief description is provided to help you make the right decision. If none of the funnel types suit your business, feel free to create a custom funnel. 


It’s also possible to integrate your WordPress site with ClickFunnels. 


Drag-and-drop editor 

One of the great features of ClickFunnels is its hassle-free, intuitive, and simple-to-use editor that allows you to customize sales funnels according to your needs. Just tweak the templates to develop them into high-converting sales funnels for your business. 

Drag and drop capabilities make it fun to select and drag various elements around on your page. ClickFunnels is also called a drag-and-drop landing page builder because of how its editor works. You have the freedom to layout the format, add or remove the number of rows or columns. The fly-out sidebar will let you alter the properties of any of your selected elements. 


People who hate the technicalities and complexities of coding love ClickFunnels. The editor doesn’t need you to code or learn HTML or CSS. All you need is an idea and a few minutes to turn it into a functional, effective sales funnel. 


However, there’s a learning curve even when you start using a simple-to-use kind of software. Give yourself some time to wrap your head around the editor and its functions. If you stuck at something, ClickFunnels provide free tutorials to make the learning process faster. With over 200,000 members, the ClickFunnels Facebook page is also a great source of assistance. 


More features 


Here is why thousands of marketers, business owners, and other professionals just love to use ClickFunnels: 

  • Quick, easy and simple to use 

  • A large collection of result-driven templates 

  • A broad range of widgets 

  • No coding skills required 

  • Payment integration 

  • Quick set-up 

I hope this blog post provided a brief answer to those trying to figure out what ClickFunnels is used for. Before you buy a plan on ClickFunnels, make sure to master the art of visualizing the customer journey from awareness to conversion. It’s a great way to analyze your business and areas for improvement

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