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  • Writer's pictureExpert Opinion

Why getresponse is best for email marketing or as a autoresponder

Getresponse is one of the more interesting products of its kind, in that it provides email marketing, landing pages, e-commerce, sales funnels and webinars all under one roof.

Getresponse is an email marketing app that allows you to:

  • create a mailing list and capture data onto it

  • send emails to the subscribers on your mailing list

  • automate your emails to subscribers via use of ‘autoresponders’

  • view and analyse statistics related to your email campaigns – open rate, click through, forwards etc.

In recent years however, Getresponse has shifted its emphasis considerably: the product now aims be more of an 'all-in-one' e-commerce and marketing solution rather than just an email marketing tool.

Accordingly, in addition to email marketing, Getresponse now also provides e-commerce features, webinar hosting, landing pages and automated sales funnels.

Getresponse has recently introduced new features, including conversion funnels and webinar hosting, that aim to make it more of an ‘all in one’ marketing platform. Getresponse has been in business since 1998 and, according to the company, over 350,000 individuals and businesses now use the platform for their email campaigns.

When Does It Make Sense to Invest In an Email Autoresponder?

49% of consumers like getting promotional offers and communications via email from their favorite brands. Furthermore, you can expect approximately $42 in return for every $1 you spend on email marketing.

So, most businesses (even if you’re brand new) should focus on developing an email strategy. And to do that, you need an email autoresponder.

They help streamline and automate email sequences that you can plan, write, and schedule in advance to save you time and give you the ability to show up in your audience’s inboxes at the right time.

Plus, they help nurture your audience the longer they’re on your list.

From welcome emails and sales sequences to milestone celebrations, upsells, and abandoned cart reminders, email autoresponders are an excellent idea for businesses of all shapes and sizes.

The bottom line: If you want to start or grow an email list, make more sales as an ecommerce store or service provider, or nurture visitor relationships, you need an email autoresponder. Plus, most providers have a free plan you can get started with as well. So, there’s nothing to lose.

Email automation capabilities are especially critical to achieve email marketing best practices, such as optimized send times and personalization.

There are a ton of great options to choose from when looking for an autoresponder. You shouldn’t base your email marketing software selection solely on which provides the best email autoresponder functions, but it’s a critical component you must consider.

By comparison with other email marketing tools, Getresponse comes with an unusually large feature set — even on its entry-level plan.

Not only does Getresponse provide all the key stuff you'd expect from an email marketing platform — list hosting, templates, autoresponders, analytics and so on, but as mentioned above, it's recently been expanding its feature set to the point where has morphed into an all-in-one marketing and e-commerce solution.

Get your 30 FREE Trial of Getresponse Account. No Card Details Needed to Join! The question is whether all this makes the product a jack of all trades and master of none. Autoresponders are e-newsletters that are sent to your subscribers at intervals of your choosing. For example, you can set them up so that

  • immediately after somebody signs up to your mailing list, they receive a welcome message from your business

  • a week later they could receive a discount offer for some of your products or services

  • three weeks later they could receive an encouragement to follow you on social media.

And so on.

Getresponse's autoresponder functionality is a key selling point — the product provides some of the most comprehensive autoresponder functionality available.

You can send either time-based or action-based messages; time-based options include cycles such as the example above, and action-based messages can be triggered by user actions or information, for example:

  • opens

  • clicks

  • subscriptions to particular lists

  • changes in contact preferences

  • completed transactions / goals

  • birthdays

  • changes in user data

GetResponse matches everything you need in email marketing software with advanced e-commerce capabilities. It’s packaged in a platform that’s suitable for all user experience levels and business sizes.

GetResponse empowers users to hone in on nurture marketing to move contacts down the funnel toward a purchase. Expect everything you need with autoresponder triggers, segmentation and personalizations, and list management.

GetResponse offers a free trial but no long-term free plan. It offers three paid plans that vary by the number of contacts you manage.

Prices start at $15/month for the most basic option and scale up to $99/month. There’s also an enterprise option, but it’s over $1,000/month.

GetResponse, in previous years, had a reputation for being slightly less user friendly and provided limited options in terms of templates and opt-in forms. They have addressed these issues though, and introduced ‘Autoresponders 2.0’, which is a huge upgrade.

The scheduling uses an attractive calendar system, making things very clear and intuitive for all levels of user. GetResponse can be considered to be a simple-to-use tool for managing email marketing campaigns which help to support entrepreneurs effectively.

It will be the appropriate tool for you in case you’d like to establish targeted subscriber email listings, dispatch impactful and quality newsletters, distribute video emails, and also perform the follow-up campaigns.

GetResponse can boast of being an amazing spam-free solution which is able to achieve an email delivery rate of more than 99%. Moreover, the customer service team of GetResponse will be available 24 hours a day which helps to make it extremely convenient to use this tool.

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