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When was getresponse created

GetResponse is an email marketing platform which features drag-and-drop email, landing page creator, advanced email analytics and more.

Getresponse represents one of the more cost-effective ways to host and communicate with an email database — it’s priced competitively in its marketplace.

It's also one of the more interesting products of its kind, in that it provides email marketing, automation, landing pages, e-commerce, sales funnels and webinars all under one roof. 

It's hard to think of any competing email marketing solution that offers this 'all round' proposition, and its free trial length of 30 days is generous too.

I’ve been particularly impressed by Getresponse webinar functionality — it’s feature packed, and amazingly good value for what it is.

About Getresponse

Getresponse has been in business since 1998 and, according to the company, over 350,000 individuals and businesses now use the platform for their email campaigns. Back in 1998, an 18-year old polish man set out to create an email-marketing program that would change the digital world forever.

The founder was Simon Grabowski, and that year he named his company Implix with GetResponse as the primary product. GetResponse would later become the company’s official name in 2014, an indication that the flagship product would be the main focus going forward.

GetResponse serves more than 350,000 paying customers in 182 countries around the world and reports over 1 billion subscribers every month.

GetResponse labels itself as the world’s easiest email marketing software to use to send out email newsletters, campaigns, online surveys and follow-up autoresponders.

GetResponse offers plenty of powerful features that have exceeded what most marketers would expect from an email marketing service provider. There are a lot of unique features that make GetResponse stand out, not least of which are the landing page creator and the ability to engage your contacts through live Webinars.

GetResponse offers a variety of premium email marketing plans. There’s also a free trial plan that you can try for free for 30 days and build an email list of up to 250 subscribers.

GetResponse’s cheapest email marketing plan is  15.00 per month.

The company describes itself as an organization of “technology geeks”. Founder Simon Grabowski wrote the code for the first version of his email marketing program. Today the company has attracted some of the most innovative technology professionals in the industry.

New hires must demonstrate enthusiasm for technology and knowledge of emerging trends, even those with roles in marketing, operations, HR, finance, and customer support.

The company mission since inception has been to provide small business operators with technologies that would enable them to compete with companies of any size. The strategy worked so well that today even startups and solo entrepreneurships can establish an online presence that is equal or superior to that of established players in their industries.

Focus On Innovation

In recent years, GetResponse has released a steady succession of email-marketing innovations that mirror current trends:

  • Excellent design is more important than ever for attracting attention, engaging reader and closing sales. So GetResponse created a drag-and-drop design engine for their Email Creator interface and new Landing Page Creator. In addition, they were the first to produce true responsive email design, which automatically formats every GetResponse email to look great on any device: desktop, laptop, tablet, or smartphone.

  • Small business owners need automation tools to maintain keeping-in-touch strategies and maximize campaign performance. GetResponse addressed this need with Autoresponders 2.0, enabling those with no programming skills to design email campaigns that respond to subscriber preferences and buying habits, for the look and feel of one-to-one communication.

  • Marketing professionals need to produce a return-on-investment, so optimization tools are a must. The company responded with tools that conserve resources and optimize conversions. These include in-depth email analytics, advanced list segmentation, A/B testing, list-building tools, and hundreds of templates.

  • Integrations can add the power of email marketing to popular business applications. So far, GetResponse API developers have released 99 integrations with social media platforms, customer relationship management (CRM) programs, content management systems (CMS), e-commerce platforms, and other widely used programs.

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