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  • Writer's pictureExpert Opinion

What is GoHighLevel?

Updated: Aug 2, 2023

Do you run a digital marketing agency which delivers leads to local businesses? Then, I’m sure you’ve been there: setting up clients’ calendars, funnels, and zapier and getting them to convert leads into customers, It’s time-consuming.

Gohighlevel Full Course(Free)- Setup to client acquisition--


But, you can avoid all those situations through the all in one Sales & Marketing Platform, GoHighLevel. GoHighLevel was founded by Shaun Clark & Varun Vairavan in April 2018. It has grown to serve over 1800 marketing agencies with almost 50,000 client accounts!


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GoHighLevel was designed to take the time and frustration out of getting clients to convert leads. It enables agencies to quickly and easily create automated follow up campaigns, landing pages, survey forms, scheduling, and cold outreach campaigns.

The massive value proposition that GoHighLevel brings to the table is that you can get an insanely profitable tech stack for a fraction of what you would normally pay, while making it simple enough that a non-tech savvy person could set it up.


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You tell your clients that you need to follow up with the leads within minutes, but the day to day activity of the business makes it impossible. The leads gets stale, and you start to wonder if the leads were bad.

That is where HighLevel comes in. It brings in all the leads AND automate all the follow up conversations immediately. It takes stress off the business in doing the initial conversations and they ONLY have to focus on the good conversations.

The business can continue running with a crappy follow up process, OR you can implement HighLevel to your clients and increase ROI and fix communications gap as fast as possible. With HighLevel, you'll be able to create automated follow up campaigns to any Lead, Prospect or Client all in one central place.

If you’re someone who is looking for ways to save time through business automation and make money, then this tool is the right one for you.


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GoHighLevel provides new users a range of pre-made sales funnels, landing page templates, automated SMS & email follow up campaigns. Pre-made examples include Attorneys, Chiropractors, Dentists, & Pest Control. This makes it duplicating campaigns for new clients quick, easy, and, importantly, outsourceable to your VA.

As a business owner, it is always important to know the numbers and statistics in your company. To know your best clients, programs, what is working or not working. Many of us spend years and thousands of dollars on software that we think will help, and spend too much money, time and effort to implement. And if we can’t understand it all, we have to invest/pay another person to understand and implement it all.

As a subscriber to multiple software platforms to keep our businesses at the forefront of the industry, I can truly share this software developed by High Level, makes my job as the CEO a simpler one. Meaning I can see new clients coming in the door from multiple resources, our company follow up, conversions, current client’s information, sales, and special offers in one place.

HighLevel is a new product targeting the same customer base with a different approach.

It's a really interesting direction for a new SaaS product to take.


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Do you want more customers?

With the support of their community, you will know the best strategies the most successful digital marketers are using to make a ton of money online so you don’t have to waste another dollar on.

Do you want to keep your clients longer?

With their all-in-one marketing and sales platform, you will be able to keep your tools in one place (while saving a fortune) and streamline your entire delivery process so you can focus on keeping your clients happy.

Do you want to scale your business?

HighLevel will help you grow your agency by connecting you with the most successful agency owners on the planet who will be able to help you close more deals or allow you to offer more services.

Join The Movement

Our thriving community of the most successful and visionary digital marketers on the planet. Get all the training and resources you need to start or grow your digital agency.

By agencies, For agencies

HighLevel was built and powered by an agency focused on the traditional issues agencies face. Once success was found, it was introduced to the market to help other marketing agencies solve the same issues.


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Community driven development

HighLevel is committed to helping the Agency world. We've built a community driven Ideas Board where you can share vote on ideas to help lead the direction of development.

Network with other successful marketers

Our Facebook Community is a network of start-up agencies all the way to the owners of the largest agencies in the world. Learn tips and ideas of what other marketing agencies are doing with HighLevel all within the community.

HighLevel - Why It's The #1 Automation Platform For Business Owners & Agencies?

HighLevel is the only automation software to integrate a multi-channel follow up system into a combined, easy-to-use tool. Access and track all of your leads in one simple place for you, your team, and your clients to manage.

GoHighlevel is a great fit if:

  1. You’re already paying for and using any of the services above. GoHighlevel will consolidate all your tech under one umbrella. This will simplify your stack, save you time, stress, and money.

  2. You are a digital marketer who is a freelancer, has an agency, or focuses on affiliate. Bonus points if you focus on SEM or Social Media advertising.

  3. You sell online courses or digital products that involve funnel building, auto-responders, or membership areas.

  4. You want new, creative, and easier ways of picking up digital marketing/agency clients.

  5. You’re looking for ways of simplifying your technology, reducing costs, and would prefer to gain power instead of losing it.

Capture New Leads

HighLevel is a Full Suite Platform for Agencies. Included in the Platform is a full featured Page Builder to capture leads.


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Our intuitive platform allows you to create full featured websites with custom menus. Create high-performing and captivating landing pages all in one place!


Built right in is the ability to capture leads through Surveys and capture forms. You can integrate directly with our page builder or embed them on your own sites.


The major step for many business is to capture appointments and request appointments. We've built our own calendar application within HighLevel so you can capture the appointment all in one straightforward flow.

Nurture Leads Into Customers

The backbone of HighLevel is what you are able to accomplish after you capture the lead.


Our Multi-channel follow up campaigns allow you to automate engaging follow ups and capture engaged responses from your leads.


HighLevel allows you to connect with your leads through Phone Connect, Voicemail Drops, SMS/MMS, Emails, and even Facebook Messenger.


Our full featured mobile app allows you to communicate with your leads on all devices.

Although the market is not very huge, there isn't a similar product like this apart from a few SEO, reputation management tools, etc. There are similar products such as Close, Outreach, etc. but they serve a different type of customer and not specifically local marketing agencies.

HighLevel promises to bring a lot of functionality under a single tool that will enable a marketing agency to stop using many other individual tools designed for a specific purpose like email marketing, two-way text messaging, etc.


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