Writing correctly has to be the most important aspect of writing copy. Because it doesn’t matter how witty you are or how creative of a concept you come up with… If you make grammatical errors, your writing will feel lousy and you’ll be deemed unprofessional.
Writing copy is one of the routine tasks that digital marketers do on a regular basis. From creating text and display ad copy to writing blog posts as part of a content marketing campaign, marketers use persuasive writing in a variety of formats to drive conversions and ensure the success of their campaigns.
Copywriting is also used in email marketing and when crafting compelling posts for social media. Unless you’re a professional copywriter, writing copy may also be one of your biggest challenges in marketing.
Thankfully, there are a variety of copywriting tools available that can help you find inspiration for your ad copy, support your creative writing process, and validate the advertising copy you create.
To help you get started, we’ve put together this list of the nine best copywriting tools that we use to support the writing process and produce high-quality ad copy that drives conversions.
5 Best Copywriting Tools You’ll Love
WordTune
Do you have trouble saying exactly what you mean? Wordtune can help you get the words right. This AI copywriting companion works alongside you in real-time, helping you rephrase and reword your content without sacrificing flow, tone, or meaning.
Since it’s not a fully-fledged article generator like CopyAI, it’s best for marketers who want to write copy and need help shaping it. It could save you time spent agonizing over word choice and sentence structure while giving you the creative freedom to write your content.
Key Features
Designed with the discerning content writer in mind, Wordtune can assist with everything from sentence length to full-length article rewrites. This could be great for marketers looking to repurpose content across different platforms who want help condensing and rewording their copy.
Once you add the Chrome extension, you can instantly use it across popular websites such as Twitter, Grammarly, and LinkedIn, making it one of the most efficient AI copywriting and grammar-assistance tools out there.
Pricing
If you just want help rewording a sentence or two, there’s a free plan.
However, if you want access to features like sentence length controllers, tone controllers, and word searches, sign up for Premium. You can either pay $24.99 a month or save money and pay $119 for the year. You’ll get access to all features other than team billing.
Do you have a larger business or multiple teams working together? Check out the Premium for Teams tier. The prices vary depending on the scope of the services you require.
Jarvis AI
Jarvis AI is a life-changing tool for me. I usually take 20 days to write blog posts of about 3,000 words. But with the help of this tool, I’m now able to write in 7 days. It saves me lots of time that I was spending only on writing. I have used this tool for a month. It is far better than other AI writer tools.
It is trained by copywriters and conversion experts so, you can expect the better quality output of this AI. It will save you lots of time.
Key Features
Jarvis AI is copywriting tool that uses machine learning and artificial intelligence technology to help you to write blog posts, social media posts, high converting ad copy, emails, landing pages & sales funnel copy, product descriptions, websites content, catchy headlines, scripts, stories, books, and more. This is a great tool for anyone who needs help writing copy or content.
You can use this software to generate proven high converting sales & marketing messages in seconds. It uses AI technology similar to Shopify, Salesforce, Hubspot, and many others companies.
Pricing
Jarvis AI is $29.00 per month. They do not have a free version. Jarvis AI offers a free trial with a 10,000 words generation limit.
Jarvis.ai will charge $29 per month for 20,000 words generation credits or add 5,000 more words for $10 after you hit your plan’s limit. This price is applicable until Conversion.ai reaches 1k paid users. After that their pricing goes up due to getting lots of amazing feedback from their users.
Overall, Jarvis.ai costs depend on how many words are generated by users monthly. If you’re just starting out with only 35,000 words generated each month, then $49/month is perfect for you and what’s needed.
However, if you’re running an agency that generates 20K+ words monthly then opt for the more expensive plan at either $149-$199 per month depending on how large your venture is (because this saves you money in the long run).
CopySmith
Need help scaling your marketing and driving growth through copy? Check out Copysmith.
Whether you’re a freelancer or you’re managing an in-house marketing team, Copysmith gives you the tools you need to actually accelerate your growth through tailored marketing, not just create great copy.
Key Features
Copysmith boasts a really impressive range of tools for busy marketing teams and copywriters.
For example, if you run an online store, Copysmith can generate a whole FAQ section for you plus unlimited product descriptions. Need taglines to boost your brand profile?
Copysmith can turn your brand vision into engaging, memorable ad copy, and you can store all your client copy in one place.
Pricing
Unfortunately, there’s no free option, but if you’re happy paying for AI copywriting support, you have three choices.
First, we’ve got the Starter package. For an annual subscription, it’s $192 which works out at $16 per month. However, you can instead opt for a monthly subscription, which is $19 per month.
For your money, you’ll get 20 plagiarism checks per month, Google Ad integrations and Chrome extensions so you can access copywriting support within your browser.
Next, there’s the Professional tier, which costs $600 per year (working out at $50 per month) or $59 for a monthly subscription. You’ll get everything in the Starter package, plus extra plagiarism checks and 100 generated blog posts to get your creative juices flowing.
Finally, there’s the Enterprise package, which comes in at $5,088 annually or $499 if you pay monthly instead. It comes with unlimited plagiarism checks and blog ideas, plus a suite of integrations including Shopify, so you’ll never be stuck for a product description again!
Worldsmith
Do you rely heavily on data for your day-to-day decision-making? If so, check out Wordsmith. This platform generates natural-sounding content based on analyzing large data sets, so you can use it for everything from journalism to financial reporting.
Key Features
Like Copysmith, Wordsmith is all about scale. All you need to do is create one template, set up a few variables, and Wordsmith will generate multiple alternative scripts. For example, you can write chatbot scripts for responding to various complex customer requests or write a video game script.
Wordsmith is also great for presenting financial data in understandable English to help you with your financial reporting and tracking needs: The AP uses it to publish more than 3,000 financial reports every quarter!
Pricing
The pricing structure isn’t public, so you’ll need to request a free demo and tell Wordsmith a little more about your business and content needs to get a quote.
Writesonic
Looking for an AI tool you can scale as your business grows? Writesonic might be for you.
“Trained” on successful copy from popular brands, Writesonic can help you generate everything from landing pages to Facebook ads, and it’s designed to maximize your chances of ranking well on search engines.
Simply select a template and supply a few lines of description, and Writesonic will provide multiple copy samples for you to choose from.
Key Features
Writesonic is great for marketers who want to automate their more mundane writing tasks like welcome emails and SEO meta descriptions. The billing structure is really flexible, too, so you can scale your package to suit your evolving business needs.
However, one of the standout features is the landing page generator. By supplying just a few key details, you can instantly generate an optimized, engaging landing page. Check out an example of a landing page for Monday.com.
Pricing
There are three pricing tiers.
Starter: It’s $29 per month (or $25 per month if you pay for an annual subscription) to get 75 credits and access to basic features like SEO tags and the content rephraser.
Professional: You can pay $99 for monthly rolling subscriptions, but it’s cheaper to buy an annual subscription and pay $89 per month. However, you’re capped at 150 credits per month for features such as blog outlines.
Business: Coming in at $449 per month for annual subscriptions or $499 for a single month, you get everything in the Professional package plus 1200 credits for advanced features like full article writing.
Writesonic offers 10 free credits so you can check out the functionality before committing to a paid package. You can also pay-as-you-go rather than buy a monthly subscription if your content needs vary from month to month.
Conclusion
Whether you’re a digital marketer or a busy copywriter, AI copywriting tools can help you scale your content creation and achieve your business goals. They’re easy to learn and fun to use, and best of all, they produce natural, engaging copy to support your content needs.
Since every AI copywriting tool is slightly different, it’s best to check out a free trial or two before you commit to a purchase. This way, you’ll get a sense of how the tools work and which one best supports your business strategy.