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  • Writer's pictureExpert Opinion

What are different templates of Jarvis AI Copywriting software? comes with well over fifty templates that you can use for your online marketing.

While I won’t be able to cover all of them, you’ll still get plenty of results for you to see.

Before beginning, I do want to let you know that you can actually try Jarvis for free.

Copywriting is an art that requires the ability to capture someone's attention and get them to do what you want - whether it is clicking on an advertisement or buying your product.

Although there are many successful copywriters, some people struggle with coming up with the right words when they need them most. This blog post will look at how AI (Artificial Intelligence) assisted copywriting can help you write your marketing or advertising copy faster than a human can, and specifically how to work within the Jarvis templates.

AI Copywriting takes into account factors such as sentiment, emotional tone and readability index when generating content.

This works for whatever content you need, whether that's for social media - Facebook, Instagram, LinkedIn, Twitter - FB or Google Ads, website copy, marketing emails, newsletters, print advertising, a blog post or article, anywhere that words are read!

The powerful copywriting templates within Jarvis are designed to increase conversions through persuasive language to connect to your audience and specifically targeted keywords detected by algorithms in order to rank higher in search engine results pages (SERPs) when using for website content.

It may sound like complex science, but all you need to know is there is a way to have your copy written by an AI copywriter to free up your time for more research, to spend time learning, to work on other projects, or even to grow your professional network. All those things that still take your precious time.

You can use the Jarvis templates as a starting point for writing your own content, or take any of the outputs - or a combination of several outputs - to create a unique and personalized message that speaks to your audience.

Jarvis Templates

Let's start with the first on the list, the AIDA Framework.

The AIDA Framework for Copywriting

The AIDA framework is a formula that has been used by copywriters to convince audiences since 1887 and is still the basis for successful marketing copywriting, even with AI!

The first step in this process, of course, is getting someone's attention through your opening line or headline - otherwise they'll skip over anything else you have to say.

Attention - Get people to pay attention and say "hey what's this?"

Interest - Build interest so they want to know more.

Desire - Feed desire for whatever it is you're selling with your sales text. Give them a taste of how good their life will be if they purchase your product or service.

Action - Finally, get them to take action by clicking on the link or purchasing your product.

The first step is to get their attention and build interest in what you are offering them. The goal of the AIDA framework copywriting template is create convincing copy to give people a reason why they should read more, want it bad enough that they will click through to learn more about it, and then take action after reading your sales text.

An effective way to do this with Copywriting templates within Jarvis would be using headlines such as: "How To Make $100 In Your Pajamas"

Next, to increase conversions, use emotional triggers like scarcity "Only 100 Spots Left!" or urgency - such as a deadline - anything guaranteed to make someone stop scrolling down Facebook long enough for you to get their attention.

Include social proof like testimonials and reviews if they are available, or anything that validates your offer's credibility.

You can also use an upsell - a secondary offer related to the initial sale - for more income! A good example would be a free eBook with purchase of any other product in order to entice them into buying something else at the same time as this first item, increasing sales numbers on both items.

And finally, make sure to include a call-to-action - whether it's "Buy Now" or "Sign Up For Our Newsletter", and use strong words like FREE!, RISK-FREE! These are more likely to cause the reader to click on your offer.

An AIDA Template example

Company/Product Name - Pajama Entrepreneurs

Product description - A program to show you how you can make money from home in your pajamas.

Tone of voice - Animated

I like choosing animated for tone of voice, but you can really choose just about anything, including celebrities! to generate 3 outputs here, but you can get up to 10 at a time.

The title asks a question that I know many people will respond to, because the search term "How can I make money from home" returns 3,480,000,000 results on Google!

I would mention that I too was looking for an opportunity where I could work from home and make money, and guess what, I found it! - That's what you're going to tell people when they ask you about your business!

Interest: Well, now you can! Pajama Entrepreneurs is a program that will show you how to start your own business. You'll learn the skills and knowledge necessary to be successful in this new economy. And best of all, it's all done from the comfort of your PJs!

Interest is captured when you tell them that you have the answer to their question, and when you use emotional triggers to get them to take action.

Desire: This course will teach you everything about starting a business - from marketing strategies to creating an online presence. Plus, we’ll help you find products for your store or blog so that it’s easy for people to buy what they need. It doesn't matter if you're just getting started or have been running a business for years – there's something here for everyone!

Desire is created when you tell them how they can make money from home and be their own boss.

Action: Sign up today and get access to our free content library with videos on how-to topics like SEO, social media marketing, email marketing and more!

Action is the final step, so ask for it by telling people to sign up today!

Interest: You can do it in your PJs! Pajama Entrepreneurs is a program that shows you how to start and grow a business from the comfort of your own living room. We’ll show you how to create an online store, build a brand, and get customers without ever leaving the house.

Desire: It's never been easier or more fun than this! Join us for our free webinar today at 2pm EST. There are only 10 seats available so sign up now before they're gone!

Action: Click here to register for our webinar today at 2pm EST. There are only 10 spots left so don't wait too long before signing up!!

You can see how easy this template makes it easy to create high converting marketing copy in less time, with less stress, with an AI copywriting assistant.

Could a human copywriter write this? Sure! With years of experience, honing their skills and process, of course they could. But the point is: why take the long slow road, when there is a faster way.

PAS Framework for Problem-Agitate-Solution Marketing

Next let's take a look at the Problem-Agitate-Solution template for developing new marketing ideas.

The Problem-Agitate-Solution framework helps to develop new marketing ideas by highlighting the problem, agitating it so a reader feels their pain and then solving it in order to entice them into buying something else or start using your product/service.

The Problem-Agitate-Solution framework is a classic copywriting technique that will engage your readers because it focuses on human responses for the highest converting results from your copy.

It can be used in many different ways:

  • To create awareness of your company's offerings with the goal of generating new business.

  • When new product on the market that is not solving a customer's pain point effectively and you need a new angle.

  • For an existing marketing campaign looking for fresh ideas or improvements.

  • When you need to create content for your social media, emails or website.

A good example of this in action is the famous, now legendary "Axe Effect" ad.

It starts by highlighting a problem that every man faces: there are simply not enough women in their life and some guys use Axe to solve this. It then agitates them by showing how other men have failed with women before (and you could too) while using Axe and finally tells them they can fix everything with just one shot of Axe so it's worth giving it a try."

The PAS Copywriting Template in Action

As an example of how this copywriting template is used, imagine we were trying to sell mattresses on our website called SleepSolutions.

Company/Product Name - SleepSolutions Mattress

Product description - Like no other mattress, Breathable sleep surface, Open cell construction, Unique patented spring comfort layer, Individual zone support, Range of sizes

Tone of voice - Animated

You might be thinking "which tones of voice has the AI been programmed for?" The answer is that it can understand most anything you can throw at it. There is no pre-defined list so you can try anything you want.

Let's look at one of the outputs here, I chose the top one for ease.

Problem: Being comfortable while you sleep is essential to a good night’s rest.

Agitate: However, most mattresses are not designed for comfort and support. They are made of materials that trap heat and cause the sleeper to toss and turn throughout the night.

Solution: A SleepSolutions Mattress uses an innovative open cell design that allows air flow through its unique foam material, keeping your body cool so you can sleep comfortably all night long. Our patented spring comfort layer cradles each individual zone of your body to provide proper alignment and support as you sleep, eliminating pressure points from traditional mattress designs. We offer a range of sizes in our three different models so no matter what type of sleeping surface works best for you we have something that will fit your needs perfectly!

The PAS framework is really powerful because there are so many ways to use it effectively for your website or marketing material and it's great for making a list of benefits to help the reader know they're getting real value.

The FEATURE-TO-BENEFIT Marketing for Compelling Action

This templates does exactly what is says on the tin: Turns your product features into benefits that compel action, which is particularly useful for introducing your product or service to potential customers and educating them on the benefits of what you offer. It's perfect if you want to get straight into the meaty stuff without bogging people down with all the details first!

You'll typically get a list of bullet points from this template, and these can be a starting point for any piece of marketing copy.

I wanted to show a more difficult example with this one, so here I have chosen a service - one quite like mine - so you can see the versatility.

Product description - Connect entrepreneurs with the technology and tools to help their business succeed

Tone of voice - informative

The outputs contain two types of benefits - Standard Benefits and Emotional Benefits:

Standard benefits:

- Get started with a free trial.

- Save money on expensive software and services.

- Get the latest technology and tools to help your business succeed.

Emotional benefits:

- Grow your business without breaking the bank.

- Use technology to make your life easier

- Grow your business with a tech partner who understands you.

Standard Benefits and Emotional Benefits in copywriting

Benefits are what make people buy your product or service, so it's important to focus on them in copywriting. Copywriters use two types of benefits - Standard Benefits and Emotional Benefits.

Standard Benefits have a logical quality: they describe the features that will be useful for a customer when deciding whether or not to purchase something e.g., “our product is made from durable materials and will last for years”.

If we just use Standard Benefits in our copywriting, it can appear like a list of features that are only used by utilitarian people who focus on what they need rather than what they want.

Emotional Benefits are more personal, highlighting the feelings that a customer can have if they buy your product or service e.g., “our product is so comfortable to wear all day, and you’ll be the envy of your friends”.

Emotional Benefits make it clear that we are speaking to people who care about their feelings, not just a list of features. Copywriting with Emotional Benefits in mind will engage the reader and convince them to take action on our offer.

You can take these outputs to a number of other templates to expand the concept, and we'll explore these templates more later, but just as a taster of things to come.


One of the biggest advantages of using is the vast amount of templates (skills) that are offered. Currently, Jarvis AI offers users over 50 content templates to choose from including the following:

  • Long-form assistant – Let Jarvis help you write long-form blog posts, emails, stories, scripts, or even books. The long-form assistant is only included in the Pro Unlimited and Boss Mode plans and is worth every penny. This is what I use to help write blog posts on this site and I wrote an easy tutorial teaching exactly how to write blog posts using Jarvis.

  • AIDA Framework – Use the oldest marketing framework in the world. Attention, Interest, Desire, Action.

  • PAS Framework – Problem-Agitate-Solution. A valuable framework for creating new marketing copy ideas.

  • Content improver – Take a piece of content and rewrite it to make it more interesting, creative, and engaging.

  • Product description – Create compelling product descriptions to be used on websites, emails, and social media.

  • Blog Post Topic Ideas – Brainstorm new blog post topics that will engage readers and rank well on Google.

  • Blog Post Outline – Create lists and outlines for articles. Works best for “Listicle” and “How to” style blog posts or articles.

  • Blog Post Intro Paragraph – Blast through writer’s block by letting Jarvis write your opening paragraph for you.

  • Blog Post Conclusion Paragraph – Wrap up your blog posts with an engaging conclusion paragraph.

  • Creative Story – Write deliciously creative stories to engage your readers.

  • Explain It To a Child – Rephrase text to make it easier to read and understand. Or, if you use Reddit, this is ELI5.

  • Sentence Expander – Expand a short sentence or a few words into a longer sentence that is creative, interesting, and engaging.

  • Facebook ad headline – Generate scroll-stopping headlines for your Facebook Ads to get prospects to click, and ultimately buy.

  • Facebook ad primary text – Create high converting copy for the “Primary Text” section of your Facebook ads.

  • Google ads headline – Create high converting copy for the “Headlines” section of your Google Ads.

  • Google ads description – Create high converting copy for the “Description” section of your Google Ads.

  • Google My Business – What’s New Post – Generate What’s New post updates for Google My Business.

  • Google My Business – Event Post – Generate event details for your Google My Business event posts.

  • Google My Business – Product Description – Generate product descriptions for your Google My Business.

  • Google My Business – Offer Post – Generate offer details for your Google My Business offer posts.

  • Amazon product features (bullets) – Create key feature and benefit bullet points for Amazon listings under the “about this item” section.

  • Amazon product description (paragraph) – Create compelling product descriptions for Amazon listings. The output is typically paragraph form, but the style will vary.

  • Perfect Headline – Trained with formulas from the world’s best copywriters, this template is sure to create high-converting headlines for your business.

  • Website sub-headline – Create delightfully informative sub-headlines (H2) for your websites and landing pages.

  • Photo post captions – Write catchy captions for your Instagram posts.

  • Testimonial Helper – Use this template to generate testimonials for

  • Marketing angles – Brainstorm different angles to add vibrancy to your marketing.

  • Persuasive bullet points – Generate persuasive bullet points to insert into landing pages, emails, and more.

  • Video Topic Ideas – Brainstorm new video topics that will engage viewers and rank well on YouTube.

  • Video Script Outline – Create script outlines for your videos. Works best for “Listicle” and “How to” style videos.

  • Video Titles – Create engaging, click-worthy titles for your videos that will rank on YouTube.

  • Video Script Hook and Introduction – Create a video intro that will capture your viewer’s attention and compel them to watch all the way through.

  • Video Description – YouTube – Create unique descriptions for YouTube videos that rank well in search.

  • Review Responder – Write responses to public customer reviews that are winsome, professional, and delightful.

  • Personalized Cold Emails – Write cold emails that actually work and get responses.

  • Email Subject Lines – Write compelling email subject lines that get readers to open.

  • SEO – Blog Posts – Title and Meta Descriptions – Write SEO-optimized title tags and meta descriptions for blog posts that will rank well on Google.

  • SEO – Homepage – Title and Meta Descriptions – Write SEO-optimized title tags and meta descriptions for homepages that will rank well on Google.

  • SEO – Product Page – Title and Meta Descriptions – Write SEO-optimized title tags and meta descriptions that will rank well on Google for product pages.

  • SEO – Services Pages – Title and Meta Descriptions – Write SEO-optimized title tags and meta descriptions that will rank well on Google for company services pages.

  • Company Bio – Tell your company’s story with a captivating bio.

  • Personal Bio – Write a creative personal bio that captures attention.

  • Feature to Benefit – Turn your product features into benefits that compel action.

  • Before-After-Bridge Framework – Create marketing copy using the BAB framework. Before, After, Bridge.

  • Unique Value Propositions – Create a clear statement that describes the benefit of your offer in a powerful way.

  • Real Estate Listing – Residential – Creative captivating real estate listings that sell homes quickly.

  • Pinterest Pin Title & Description – Create great Pinterest pin titles and descriptions that drive engagement, traffic, and reach.

  • Press Release Title & Intro – Write the opening paragraph of a press release that people will actually want to read.

  • Engaging Questions – Ask your audience creative questions to increase engagement.

  • Quora Answers – Intelligent answers for tough questions.

  • Text Summarizer – Get the key point from a piece of text.

  • Business or Product Name – Generate a winning name for your business or product.

  • Poll Questions & Multiple Choice Answers – Engage your community and get to know them on a deeper level. Create questions with multiple choice answers.

Needless to say, there’s a Jarvis content template for anyone out there – whether you run a business, WordPress blog, YouTube channel, or do any type of content creation!

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