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  • Writer's pictureExpert Opinion

Top features of Gohighlevel

Updated: Nov 30, 2022

If you are running a small business and looking for a CRM to automate your business, there are a plethora of options and it is simply impossible to try and choose the right one. Thankfully, there are CRM's built now exclusively for certain niches specifically for a certain customer journey.

For a long time, SharpSpring has been one of the very few that offered a CRM exclusively built for agencies and Close is my personal favorite CRM for any type of industry.


HighLevel is a new product targeting the same customer base with a different approach. 

It's a really interesting direction for a new SaaS product to take. Although the market is not very huge, there isn't a similar product like this apart from a few SEO, reputation management tools, etc.

There are similar products such as Close, Outreach, etc. but they serve a different type of customer and not specifically local marketing agencies. 

HighLevel promises to bring a lot of functionality under a single tool that will enable a marketing agency to stop using many other individual tools designed for a specific purpose like email marketing, two-way text messaging, etc. Is it possible? Well, let's find out.

HighLevel was created by a marketing agency, so they know and understand the traditional issues that agencies face. Once they found the solution, it was launched in order to help other online marketing agencies solve the same issues so they can put focus towards working ON their business rather then IN it.

More specifically…

Here just some of the things GoHighLevel is great for:

  • Client Acquisition

  • Business Automation

  • Lead Generation

  • Database Reactivation (DBR)

  • Client Retention

  • Scaling / Growth

  • Customer Service

  • Reputation Management

  • Building Marketing Funnels

  • Tracking (calls, leads, clicks, responses, etc)

  • Increasing ROI

  • Streamlining Multiple Tasks

  • Offering Courses, Membership Area, etc

And MUCH more!

Essentially, the high-level marketing platform contains virtually everything that the vast majority of agencies need to manage their clients, leads, websites, funnels, calendars and multiple other things that are needed to acquire, maintain & retain customers.

You can get an awesome “tech stack” for a small fraction of what you would normally pay — without all the learning and setup of multiple systems — and it’s simple enough that even non-tech-savvy people can set it up.

Great features, steep learning curve, and it's worth it. It is the ultimate solution that allows you to drop many of your other platforms, rather than piecing them together!

What Can HighLevel Do?

Well, I’ve broadly covered that above to the point where I think you probably get the gist, but let’s cover some more specific items now…

Go High Level can handle all of this (plus a lot more):

  • Text (SMS) Marketing

  • Email Marketing

  • Voicemail Marketing

  • Appointment Scheduling

  • Follow-Ups

  • Nurturing

  • Landing Pages

  • Web Funnels

  • Reputation Building

  • Social Media

  • Customer Relationship Management (CRM)

  • Whitelabeling

  • Build out full campaigns (sites, forms, funnels, triggers, conversations, etc)

  • Support

This is absolutely NOT all it does. Not even close. However, it would be nearly impossible to include everything GHL can do in one blog post. Although, I’m confident you can see how powerful it is at this point!

One of our favorite ways to use Go High Level is doing “Database Reactivation” for our clients. This is a game-changer! It has made our clients hundreds of thousand of dollars in the past year that they never would have earned otherwise.

Basically this is uploading the customer list into the system, sending out an offer, and letting it work its magic. Our clients make SO many sales every time we do this. Plus, they get old customers re-ignited, which brings in more referrals, reviews, and so on.

Not to mention this is such an easy upsell to your clients from a marketing agency standpoint. They make more money and so do you. It’s a win/win for everyone!

GoHighLevel – the core features

  • Capture leads using GoHighLevels landing pages, surveys, forms, calendars, inbound phone system & more!

  • Automatically message leads via voicemail, forced calls, SMS, emails, FB Messenger & more!

  • Use our built in tools to collect payments, schedule appointments, and track analytics!

GoHighlevel might not be the cheapest option on the market right now, but the features and the tech-stack you get with it are really good.

If you are a marketing agency using many different tools like landing page builder, sms marketing software, email autoresponder, call tracking software etc you can actually save a ton with GoHighLevel. If you don’t believe me, check this picture which resembles the cost of other software many marketing agencies use vs GoHighLevel.

GoHighLevel Features: Capture New Leads

GoHighLevel helps you to capture new leads by creating funnels, full websites and landing pages. Create easily high-performing and captivating landing pages all in one place!

Drag & drop surveys and forms capture leads through surveys and capture forms. You can integrate directly with GoHighLevel page builder or embed them to your own sites.

Online appointment scheduling allows you capture all the appointments in GoHighLevels own calender application in one straightforward flow.

GoHighLevel Features: Nurture Leads Into Customers

One of the core features of GoHighLevel is nurturing process after you’ve captured the leads.

Easily customize your follow-up campaigns, automate your follow up campaigns and capture engaged responses from your leads.

Create multi-channel campaigns connect with your leads through phone connect, voicemail drops, sms/mms, emails and Facebook Messenger with GoHighLevel.

Two-way communication on any device GoHighLevel mobile app allows you to communicate with your leads on all devices.

GoHighLevel Features: Close More Deals

GoHighLevel has an engaging community with other digital marketers on the planet. Get training and resources you need to start or grow your digital agency.

Manage your workflow and pipeline GoHighLevel has a built-in pipeline management feature where you can keep track of where are the leads at and in what stage they are in the sales funnel process.

Collect customer payments integrate your GoHighLevel account with stripe and you can collect payments on funnels, websites and when someone books an appointment.

All the analytics & reports in one place check GoHighLevel dashboard daily to keep an overview of where the leads are and how much money has been generated in each sales phase.

GoHighLevel Additional Features

GoHighLevel additional features include the possibility of creating a white label mobile app – meaning GoHighLevel will build you your own branded app for additional cost (must be on the agency unlimited plan $297/month + $497/month plan for the app) – GoHighLevel creates you a customized mobile app so you can be fully branded.

Your own white labeling platform GoHighLevel allows you to white label the desktop application meaning your clients will see your brand, down to the url.

White label agency fulfillment services GoHighLevel offers you also white label agency services such ads Google advertising, Facebook Advertising and social media posting.

Final Go High Level Review / Conclusion

We’ve been using GHL in our own company for over a year now and absolutely love it! We’ve been able to streamline many process as well as get rid of several other systems to do everything under one roof, rather than piecing together multiple platforms.

Furthermore, we have increased our own business significantly, and have been able to bring more revenue for our clients than ever before. Our clients are incredibly happy with the results!

I’m sure you’ve figured out by now, our review of gohighlevel is definitively positive, and we definitely recommend it! If you want to make your agency much more efficient while delivering far more value to your clients, you will love GHL.

Now, if you still aren’t sure, they do offer a 14-day free trial so you can check out the platform and decide if it’s for you.

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