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  • Writer's pictureExpert Opinion

How to use Gohighlevel with SMMA clients

GHL is the number one tool for prospecting, no other tool comes close, Facebook Ads connected automated SMS and email marketing on backend or two-way communication in Messenger, you have unlimited opportunities.

HighLevel allows you to connect with your leads through Phone Connect, Voicemail Drops, SMS/MMS, Emails, and even Facebook Messenger.

Full featured mobile app allows you to communicate with your leads on all devices. This program organizes your communication and funnels all of your messages to one convenient location.


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There are options to automate responses to customers, schedule appointments, build a website, send payments and invoices, create and send bulk email marketing campaigns, and schedule social media posts.

Another incredible option is to sell the use of this platform to your clients as your own branded software tool. With Gohighlevel, you can do alot of things. Few of them are mentioned below:

Organize Your Communication

GoHighLevel funnels all of the text messages, phone calls, emails, voicemails, voice messages, and social media DMs to one location. This reduces the chances of missing leads because of missed messages.


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All of the messages can be found in the communications tab. It is set up like a standard email or chat screen. It clearly displays how the person tried to contact you and your responses will be sent back to whatever platform they are using. GoHighLevel can be used on your phone or computer.

You have two phone numbers: your tracking number, which is an identification number GoHighLevel gives you, and your personal number. This means you can give customers your business number instead of your personal number.


There are automations built into the app that you can use so you don’t have to type out the same responses over and over. You can find all of this information under the automations tab.

I have an automation titled: “Auto Missed Call - Text Back”. If I go into that, it is really easy to build these automations. It is mostly drag-and-drop. You take the element and the triggers that you want and you put them in a pre-built formula within the program.

GoHighLevel does all of my business transactions for me. It picks up incoming calls, books appointments, confirms appointments through email and text, and sends reminders for upcoming appointments.

I have automations set to send 24 hours and 1 hour before our appointment. Clients can’t tell that it isn’t me sitting down to send this email, and many times they will reply to thank me and confirm the appointment.

Here is a real example from my business:

I missed a call and the potential customer left a voicemail. I have an automated response that sends a text when I miss a call that asks if they would like an estimate.

This person responded to that automated message which triggered another automated response that had a link to my calendar to book an appointment. A lot of times the first time I am speaking to a client is when I am meeting them face to face.

If you are an SMMA or digital marketing agency, setting this system to work for your clients will bring them more clients and make you look like a superhero. I get so many clients for my construction company from the automations I have set up.

When people are looking to hire a plumber, electrician, roofer, or the like, many times they will go with the company that answers the phone. Communication and customer service are important parts of the business. This way, my lines of communication are covered without me having to be glued to my phone.


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Calendar Appointments

Schedule, book, and send reminders all from the same place. The calendar looks like other standard calendar apps. You can set your availability in the settings tab, and when someone books an appointment, it shows up on your calendar.

Website Builder

There is a website builder within the program too. It is comparable to Wix or Squarespace, but not as robust as WordPress. It is SEO friendly, and you can add logos, buttons, your calendar, and embedded forms. You can also embed customer reviews or testimonials.

I think this is a great tool. I have built a few websites within this program. When people get a link to book an appointment on my calendar, they are taken to my website where they fill out a form and choose a time that works for them. This helps my business because while they are there, they can look at the pictures and get more information.

Payments & Invoices

There is a built-in payment and invoice system that is connected to Stripe. You can get a free account at and they charge the same processing fees as everyone else.

This is an awesome tool that is built into GoHighLevel. You can send invoices and payments. You can sell products and even build a members-only section behind a paywall.

There is a quick and easy way to send a payment link to a client. There is a request payment button within the messaging system. When you click it, a form will pop up.

You fill it out and press send. The customer gets a payment link with an invoice. They can put their credit card info and pay directly from their phone.

Email Marketing

The built-in email marketing system has completely replaced the other email marketing platforms I was using. You can write emails within GoHighLevel and bulk send them to an unlimited list.

It looks similar to other email newsletter builders and can include text, images, buttons, etc. It has the option to send a test email so you can see what it looks like before sending it to everyone on your email list.


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Social Media Planner

The built-in social media planner has replaced my need for programs like Later, Buffer, or Hootsuite. This feature is new. It connects to Instagram, LinkedIn, and Twitter. It allows you to schedule a month of social media posts. Clients will have access to this scheduling tool as well if you sell the use of a GoHighLevel account to them.

Go High Level SMS Marketing

Go high level SMS Marketing is a feature that enables you to send a message to your customers directly via their mobile phones. The message can be in marketing or promotional content, or it can also be used for customer support.


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High Level SMS feature allows you to send messages to clients at once, eliminating the need for a bulk SMS service provider.

With High Level, you can reply and view your message delivery reports right from your account’s dashboard. This app offers a visual text editor that displays a preview of your message in a mobile phone frame on the right-hand side of the screen.

Another amazing feature is the tracking option. You can send, record, and monitor text messages and move clients as they progress in the buyer journey.

As a plus, the SMS interface looks just like Whatsapp, making it easy to use and navigate.

Sell the Use of GoHighLevel to Clients

Another incredible option for this platform is to sell the use of it to your clients. GoHighLevel has a level called Sass Mode where you can resell GoHighLevel to clients as your branded software tool.

You can take GoHighLevel and brand it to your agency and then create unlimited accounts within the main account. You can set up GoHighLevel for the client’s business, teach them how to use it, and then charge them for the use of it.

One feature that we absolutely love about GoHighlevel is that it consolidates and automates a multi-channel outreach approach. You can solely use the software for all your marketing needs and get rid of multiple other software subscriptions because Go HighLevel replaces it ALL!


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