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  • Writer's pictureExpert Opinion

Gohighlevel vs hubspot

Updated: Nov 30, 2022

HighLevel is a white-label marketing platform for digital agencies. Functionality includes CRM with SmartLists, Email, 2-way SMS, Outbound Calling, Call Tracking, Call Recording, Power Dialer, Form Builder, Survey Builder, Funnel Builder, Website Builder, Online Scheduling, Automation Campaigns, Reporting, Webhooks, and more!


GoHighLevel was created to be an all-in-one CRM solution for marketing agencies, effectively replacing the dozens of software packages that these agencies use, programs like:

  • Mailchimp

  • Pipeline

  • Hubspot

  • SalesForce

  • Woodpecker

  • Calendly

Go High Level is by far THE BEST CRM for digital marketing agencies. It’s affordable and has all the features that you need to help monitor you and your clients’ campaigns and messages.

The dashboard has a clean and intuitive UI design that immediately displays opportunities, pipeline value, conversion rate, funnel overview, and any existing tasks you may have open.


It’s also ideal to use the same platform for your clients, so you can give them access to their accounts, which will prevent you from having to sign up for another new account.

Starts at $97 a month Constructed exclusively for firms Intuitive user experience Lots of brand-new functions added regularly landing pages Fantastic assistance group No predictive dialer Mailgun is the only alternative offered for e-mails CRM’s are all over.

If you are running a small company and landing pages searching for a CRM to automate your business, there are a wide variety of options and it is just impossible to try and choose the best one.

For a long period of time, Sharp Spring landing pages  has been among the really few that used a CRM specifically developed for agencies and Close is my individual favorite CRM for any kind of market.

Go High Level is landing pages a new item targeting the exact same consumer landing pages base with a different technique. It’s a really intriguing direction for a new Saa S product to take.


GoHighLevel CRM Pricing

There are similar products such as Close, Outreach, and so on however they serve a various type of client and not specifically local marketing firms. Bonus software application on purchase of agency plan 2 way – landing pages – Soleadify that costs $499 a month (get a constant circulation of targeted regional business leads for your company)

Just A Couple Of LICENSES LEFT Perk digital marketing agencies landing pages software on purchase of any plan– Sticky Reviews that costs $47 a month (easily include reviews to your agency site and enhance authority & social evidence)

High Level guarantees to bring a great deal of functionality under digital marketing agencies a single tool that will make it possible for a marketing firm to stop using many other individual tools designed for a specific function like email marketing, two-way text messaging, etc.


Hubspot is a great CRM choice for any digital marketing company that’s just starting out, and it’s perfect for scaling.


You can access all of Hubspot’s core functionalities (including contact management, Gmail and Outlook integration, reporting dashboard, canned snippets, email tracking and notification, meeting scheduling, and a whole lot more) for FREE, but as you grow your customer base and find yourself needing access to more advanced features, you’ll need to scale up your membership. The paid tiers can be a bit expensive, but they’re worth the price tag!

HubSpot’s Marketing Hub powers growth and innovation through a proven combination of enterprise power and best in class usability. HubSpot is built for businesses that want to grow and mature their strategies, while staying agile enough to adapt to changing markets and customer preferences. You’ll also have the flexibility to customize your tool kit, thanks to HubSpot’s dedication to a free and open ecosystem.

HubSpot lets teams create content using the tools and technologies that they prefer, with products for both marketers and developers. HubSpot’s web tools in Marketing Hub make it easy for marketers to create content quickly.

Pick from thousands of free templates in HubSpot’s asset marketplace or customize your own in minutes with our drag-and-drop editor. Launch landing pages that look perfect across devices, with smart content that changes based on who’s viewing your page.

HubSpot started as a marketing automation company and was focused on only this for about a decade, until it launched its CRM and sales platform at the end of 2014.


While HubSpot historically has focused on medium sized companies, it has barged into smaller companies and enterprises as well after its IPO, working on both a freemium model and an enterprise sales approach to capture part of these markets.

Its goal is to provide an easier to implement CRM suite to non-enterprise customers. This suite is built up from a series of packages, which in turn have different pricing plans with different levels of functionality.

When comparing HubSpot to directly competing CRMs like Salesflare and Pipedrive, we have to consider that what’s normally offered in one package, is split up between two different packages in the free CRM and the paid Sales Hub: features like email tracking, email sequences, email scheduling, calling, multiple pipelines, … are only available when getting the Sales Hub next to the CRM.

Hubspot Pricing: What do I get?

  • Marketing Hub, from $50, includes the tools a business needs to attract customers and convert contacts into leads.

  • Sales Hub, from $50, lets a business track every lead interaction and every deal pipeline.

  • Service Hub, from $50, allows a business to keep its entire client base happy with fast, smart customer service.

  • Growth Suite, from $113, is actually a package of hubs; It includes the Marketing Hub, Service Hub, and Sales Hub, but with a 25% discount applied to all of them.

These Hubs, as well as the Growth Suite, are available in three different tiers: Starter, Professional, and Enterprise. Each tier adds additional features, and comes in at a higher price point. The Growth Suite is the only ongoing discounted bundle that Hubspot offers, but you can still create your own bundle by mixing and matching the hubs and tiers that your team needs.


Comparing all of Hubspot's different plans and tiers can be a little overwhelming. To help give potential customers a clear idea of how much they might be paying for each plan, we've broken down the estimated costs.

Here's a table that logs how much a business with just a ten-person team and 10,000 contacts to manage should expect to pay, covering both one-time setup costs and 12 months' worth of monthly fees. Since all Hubspot plans are billed annually, this should provide a reasonable approximation of what that business might pay in order to get started.


As you can see, when it comes to choosing marketing automation software, the options are plentiful. The key is choosing a solution that is both within your budget and contains the features you most value.

For example, if you know your team is lacking in tech-savviness, choosing a provider with a solid reputation for A+ customer support is probably a good idea. Additionally, make sure you have a clear understanding of your marketing goals and a strong strategy in place before putting down your credit card.

You don't want to pay for more features than you need any more than you want to cobble together solutions for missing capabilities. Remember, no matter which option you choose, marketing automation software is not a pangea—it's a tool that is only as effective as the plan behind it.


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