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  • Writer's pictureExpert Opinion

Gohighlevel vs Clickfunnels

Updated: Nov 30, 2022

Lots of business owners, marketers, and consultants also come to us asking about ClickFunnels and whether or not it will help them generate more leads and grow their business.

Big-time online marketing gurus like Sam Ovens and many others are constantly pushing business owners to use ‘sales funnels.’ As you probably know, building out a well-designed sales funnel is one of the most effective ways to:

  • Generate new leads

  • Boost engagement

  • Qualify new leads

  • And bring in new sales

But here’s the catch – sales funnels are notoriously difficult to create well…

And they’re only one part of an overall marketing campaign, which means that integrating them as part of a larger strategy can take up a great deal of time and energy.

Or that was the case… until now.

Because demand for quality sales funnels has been soaring through the roof, plenty of software solutions have stepped in to bridge the gap between the painstaking work of building a sales funnel and achieving the success they generate.


Clickfunnels and Go High Level Comparison: What Are They?

Now, before we even get started with this sales funnel builder review, let me say that this is truly an apples-to-oranges comparison. While there are similarities between the two services, their approach is radically different and they’re meant for different audiences, as you’ll see soon enough.

But even with that being said, their funnel builders are remarkably similar, so what we’re focusing on today is the value that each provides and whether they’re worth implementing into your marketing workflow or not.


Why do you need to build sales funnels for your online business?

Well, just like when selling in person, you need to reach the right potential customers, build relationships with leads, illustrate the value of your products and convince them to buy. Doing that in person takes resourcefulness, charisma, and persistence, among other traits.

Doing that online requires coding, designing landing pages, advertising, among other things.

When you use a tool like ClickFunnels, there’s no need to be a jack-of-all digital marketing trades. Building your first digital sales funnel is a simple three-step process:

  • First: You pick a pre-designed sales funnel template perfect for your kind of product.

  • Second: You choose the page design style you want.

  • Third: You make any modifications you like to the pages then hit publish


ClickFunnels is actually faster and more efficient than working with web designers to build your funnel. Its plug-and-play setup has you ready to go in minutes, instead of taking the time to explain your ideal sales funnel for someone else to create.

And the really great thing is that it offers pre-designed, proven effective funnels for just about any kind of business. If you want to sell a product or service, market B2B or B2C, become a best selling author or simply capture leads for your email list, ClickFunnels can help.

While the initial pull of a tool like ClickFunnels is to help you easily build your own sales funnels, it covers a wide variety of additional features to optimize your pages and improve other areas of digital marketing.


GoHighlevel Vs. Clickfunnels: The basic contrast

Although we love Clickfunnels, we have to give the win to GoHighlevel. First, to even compare the two, you have to be looking at Clickfunnels Etison suite to match some of what GoHighlevel can do.

Right there, you’re looking at $300 for Clickfunnels and $97 for GoHighlevel. Second, GoHighlevel literally does everything that Clickfunnels can do, but better, simpler, and with more in-house integrations.

Both Clickfunnels and GoHighlevel:

  1. Come with Funnel building tools (they use the same builder).

  2. Come with Website building tools (GoHighlevel’s is better and comes with templates).

  3. Comes with Email marketing and segmenting capabilities.

  4. Comes with an amazing community of talented marketers.

  5. Have an extensive library of training documents.

However, where they really stand apart is customer service and the affiliate programs.


Lately, Clickfunnels customer support has been beyond awful (we know because we used to be users prior to switching to GoHighlevel). On the other hand, GoHighlevel’s team is fantastic.

On top of that, the Clickfunnels affiliate program makes you jump through tons of hoops to get in for a 25% payout. GoHighlevel gives you 40% and their affiliate program is super easy to get started with.

Where Clickfunnels Stops, GoHighlevel Picks up.

Clickfunnels has fallen behind. Their “product” hasn’t been further developed in years and it’s really set the stage for something like GoHighlevel to take the stage.

Clickfunnels is like a 1998 computer while GoHighlevel is the modern, 2020 one. Where Clickfunnels stopped, GoHighlevel picked up.

With GoHighlevel you can set up more than just email campaigns without having to do further integration. There isn’t a single thing that Clickfunnels does that GoHighlevel does not. So your money is better spent on GoHighlevel rather than Clickfunnels.


GoHighLevel’s Gift to Marketing Agencies

As mentioned before, Go High Level was created as an all-in-one tool for marketers, and that means that several interesting features were added specifically for them.

Whitelabeled CRM

First and foremost, the whole software package can be whitelabeled. That means that your agency puts its own logo on the software, and when one of your clients accesses their personal dashboard, it gives the impression of a proprietary CRM.

And it’s not only the software that can be whitelabeled. Your agency can also choose to whitelabel a mobile app with a custom Zapier integration that your clients will use to access a branded dashboard.

Sub Accounts

Marketers using High Level can also (and almost certainly will) create Sub Accounts for each client. These Sub Accounts make organizing clients a snap and allows your agency to keep each client’s account separate and protected.


With Snapshots, your agency will be able to transfer individual elements of a sales funnel or marketing campaign seamlessly between client Sub Account. This makes it incredibly easy to quickly develop a new campaign for a client using existing assets.


Unified Communications

Unlike Clickfunnels, which is limited to email, Go High Level sports a wide array of communication options to increase engagement and gain more touches. With GHL, you can use email, live phone calls, voicemail drops, and SMS texts to enhance your marketing reach.

Now, just imagine that your marketing agency is making a big push to get new clients in the automotive repair industry…

For each client that signs up, you assign them their own Sub Account dashboard with your agency branding. Furthermore, you can use a single website template, sales funnel, and email marketing campaign as a base and then copy that base to every subsequent automotive repair client with a few short clicks, saving you a ton of time and effort.

Whether you’re a business owner or a professional marketer, there really is no comparison between High Level and Clickfunnels in this review. In short, for the exact same price…

Go High Level does everything Clickfunnels can do and much, much more.

So if you’re searching for an easy way to…

  • Create sales funnels

  • Incorporate them into your marketing repertoire

  • Automate your workflow

  • Integrate bookings and appointments with your calendar

  • Gain a better conversion rate

  • And maximize your marketing ROI

Then GoHighLevel is the clear winner. But instead of taking our word for it, why not check out High Level for yourself?`


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