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  • Writer's pictureExpert Opinion

Gohighlevel real estate

Updated: Oct 14, 2023

HighLevel is a new product targeting the same customer base with a different approach. 

It's a really interesting direction for a new SaaS product to take.

Although the market is not very huge, there isn't a similar product like this apart from a few SEO, reputation management tools, etc. There are similar products such as Close, Outreach, etc. but they serve a different type of customer and not specifically local marketing agencies. 

HighLevel promises to bring a lot of functionality under a single tool that will enable a marketing agency to stop using many other individual tools designed for a specific purpose like email marketing, two-way text messaging, etc. Is it possible? Well, let's find out.


What GoHighLevel has done is changed the game for agency owners. It's allowed us to save time and money that can be re-invested back into our business and staff.

We and our clients also really enjoy the single-channel platform that consolidates every sales/lead channel for our clients to communicate through. It's helped us keep our clients accountable, and it's made our relationships much more transparent.

It's really hard to imagine our processes and workflows without the amazing technology team from GoHighLevel. The community of doers is also amazing and we feel right at home with other people who share the same heart and hustle philosophy as us.


CRM's are everywhere. 

If you are running a small business and looking for a CRM to automate your business, there are a plethora of options and it is simply impossible to try and choose the right one.

CRM stands for Customer Relationship Management. It is both, a type of strategy and a type of software. In simple words, CRM Strategy defines how your business builds and manages relationships with its customers. Consequently, we can say that CRM software helps us implement this CRM strategy.


However, opposite to how newbies would theorize, a real estate CRM does a lot more than just digitize sales for your business.

Some of the most appreciated features of a realtor CRM include:

  • Lead generation campaign tracking

  • Real estate lead and contact management

  • Schedule management

  • Contract sharing

  • Access to real estate trends and industry news

So real estate CRM definition would include helping realtors visualize clients separately and provide personalized service while making their own real estate sale processes more efficient.


Do Real Estate Agents need CRM?

  • Get the real picture of your audience cohorts

  • Be available 24/7 and track all conversations with your leads

  • Get the ability to provide priority service to your high-value clients

  • Benefits of integrations with other marketing technology tools

  • Email and email marketing

  • Calling integration

  • Calendar and Scheduling Integration

  • Integration with Marketing Automation tools

  • Integration with Social Media tools

  • Service Desk Integration

In today’s competitive landscape, CRM software for real estate companies is a necessity. CRM takes away a lot of Sales and Marketing teams’ worries. When companies replace a manual lead and sales management process with a CRM, Their agents experience an immediate lowering of stress levels. Things just get easier. 


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