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  • Writer's pictureExpert Opinion

Gohighlevel Features

Updated: Oct 14, 2023

HighLevel is the only automation software to integrate a multi-channel follow up system into a combined, easy-to-use tool. Access and track all of your leads in one simple place for you, your team, and your clients to manage. 

Gohighlevel Full Course(Free)- Setup to client acquisition--


GoHighLevel is an all-in-one sales and marketing platform for marketing agencies. Some of its main features: 1. Sales funnel creation – GoHighLevel will help you build forms or landing pages and generate new leads. It can also help you create surveys and schedule appointments with potential clients.


It is the first-ever all-in-one platform that will give you the tools, support and resources you need to succeed with your agency.

HighLevel is made so you'll never need to hire an expert developer or I.T. staff to manage your platform. Simply login, click around, and you can build out and manage everything by yourself!


Main Features & Systems

Capture New Leads

GHL basically gives you all the lead generation tools you need.

  1. Full websites

  2. Funnels

  3. Landing pages

  4. Drag & drop surveys and forms

  5. Online appointment scheduling

Nurture Leads Into Customers

Successful agency owners understand the power behind nurturing leads.

With GHL, you get;

  1. Email autoresponders and blasts

  2. SMS sending options (and you can reply back on any device, including your desktop and mobile app)

  3. Call notifications sent to sales reps

  4. Voicemail drops

  5. Facebook Messenger conversations handled within the GHL interface (and linked to customer profiles inside CRM when applicable)


It’s easy to customize campaigns… but more importantly, it’s easy to REMOVE people from follow-up campaigns when they’ve taken action (even if they called you through the number in their CRM profile).


Close More Deals

Often a big pitfall with clients is their LACK of proper sales follow-up.

Now you can easily set up automated follow-ups that stop the minute you want them to.

  1. A powerful CRM that is natively connected to all other tools inside GHL

  2. Automated follow-up sequences that can be customized with email, SMS, voicemail drops, and call notifications to sales reps

  3. Easily control the sales pipeline and set automated campaign triggers based on where each lead is at

  4. Collect customer payments

  5. Reputation management options allow you to set up a single click review link, and make it super simple for customers to leave a review

  6. And all the analytics & reports in one place

HighLevel Has All The Features You Need To Get HUGE Results. The above mentioned features are discussed below.

  • White Label Icons & Domain With Your Own Brand - Create authority with your clients and show them you own the platform. 


  • Automated Text (SMS & MMS) Email, & Ringless Voicemail Messaging - Create automated messaging campaigns and follow-up sequences to send to your clients' leads.

  • Connect With Website Chat & Facebook Messenger - Sync HighLevel with your clients website or Facebook page to instantly collect customer information.

  • Funnel Builder - Create your own custom landing pages, funnels, surveys, and forms with the drag-and-drop page builder and bring customers to that page

  • ​Detailed Client Dashboard With Lead Conversion & Reporting Data - Give your clients their own dashboard to view campaign progress, see updated tasks, interact with leads, and more.

  • ​Send Automated Reviews To Customers - Send review requests to your clients customers to help boost their rankings and search efficiency. 

  • ​​​Appointment Booking & Calendar Scheduling - Built-in calendar allows your clients to schedule appointments with leads and send appointment reminders.


  • ​Access The Mobile App To View Data & Interact With Leads - Give your clients mobile access to view campaign data and interact with new leads from anywhere. 

  • Real-Time Notifications - Let HighLevel send instant update notifications to your clients for new contacts, completed tasks, and more. 

  • ​Activate 'Force Call' To Instantly Speak With New Leads - Allow our system to instantly call your clients phone and connect them with new leads within seconds.  

  • ​​Access The 'Dialer' To Make Calls, Record Calls, & Track Call History - Help your clients improve their call systems with highly detailed call information. 

  • ​"​Smart" Pipelines- Organize new leads based on where they are at in your clients funnel and keep track of their conversation history. 


  • Unlimited Integrations To Other Platforms - Connect HighLevel to website landing pages, website forms, Facebook ads, online surveys, and much more using the invite-only Zapier app.

  • ​​Import & Export Customer Lists - Import your clients current contact lists into HighLevel, or export lists you build within HighLevel to use on other platforms. 


  • Broadcast Messaging - Send broadcast messages, promotional updates, or custom messages to specific contacts once they are in your clients list. 

Support Options

First off… they have excellent customer support!

Far better than most leading software providers.

What’s more is that their software has surprisingly few bugs, considering they are a newer company and always releasing new features. 

Here’s a breakdown of their support options;

Instant chat options

While most software providers have a chat option, you’re often waiting for hours or days before someone replies.

I don’t believe I’ve ever waited longer than 10 minutes for a reply.

Most of the time, they get back to me in under 5 minutes through their Slack channel.

Plenty of tutorials

Just like all the best software providers out there, they have plenty of tutorials as you would expect.

No matter the feature you’re trying to implement, they’ve already made a tutorial for it.

A dedicated, active Facebook Group

The cool thing about their Facebook Group is that it’s active!

Users are sharing ideas and ways to implement them.


Their support team is usually around and answering questions…even the co-founder is commenting regularly and answering questions.

Dedicated idea boards

Because they are continuously improving their platform, GHL has set up a board where users can bring up new features that they want to see… and users then vote on what the developers focus on next.

To put it bluntly, GHL is here to help you build your agency.


Security and privacy are HighLevel's top priorities. It's software is built with precision so all of your prospects, campaigns, and conversations are secure. 

HighLevel updates and adds new features often, which you get all for FREE! All updates will appear within your account automatically and you will never be asked to download or change anything on your end!

We guarantee you'll love HighLevel, and if for some reason you decide otherwise, then HighLevel will happily cancel your account without any penalties or fees. 


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