Creating and expanding a loyal base of customers is the ultimate goal of any business. As a matter of fact, 63% of marketers think that the acquisition of new customers is the most important goal of marketing.
Platforms like ActiveCampaign and GetResponse are designed to help its users manage contacts, run email marketing campaigns and send messages automatically to their subscribers.
How effective your advertising efforts are going to be, partially depends on the email marketing service you use to distribute your promotional materials.
ActiveCampaign and GetResponse are equipped with similar sets of tools, which makes identifying the differences between them difficult. Sending newsletters, creating subscription forms, or performing A/B split tests are just a few features ActiveCampaign and GetResponse have in common.
However, their lists of features are not identical, and these small differences can play a large role during an email marketing campaign. Knowing exactly what the email marketing tool can and cannot do is going to help you plan a more efficient email marketing strategy. So here are some of the key differences between ActiveCampaign and GetResponse:
Main Differences between ActiveCampaign vs GetResponse
The main differences between ActiveCampaign vs GetReponse are:
ActiveCampaign is not equipped with a landing page builder, whereas GetResponse is
ActiveCampaign doesn’t allow users to build Autofunnels, whereas GetResponse does
ActiveCampaign doesn’t have any built-in webinar tools, whereas GetResponse has built-in webinar tools
ActiveCampaign has an automation map feature, whereas GetResponse doesn’t
ActiveCampaign includes SMS messaging, whereas GetRseponse requires you to integrate with a 3rd party software to use SMS messages
ActiveCampaign’s free trial lasts for 14 days, whereas GetResponse’s free trial period lasts for 30 days
ActiveCampaign provides machine learning tools, whereas GetResponse doesn’t
Even though the differences between two platforms can seem negligible, GetResponse is more reliable of the two platforms for marketers and entrepreneurs who want to build Autofunnels or set up and schedule webinars effortlessly.
Why Go with GetResponse?
Best in class email designer for sleek automation sequences AND a world class landing page builder (fully integrated) make GetResponse the ideal match for funnel marketers.
ActiveCampaign, on the other hand, lets you communicate with your subscribers through multiple channels.
Who can benefit the most from using ActiveCampaign and GetResponse?
Understanding who the ideal consumer of the products and services your company offers is the first step towards your new marketing strategy. Statistics show that acquiring a new customer is between 5% and 25% more expensive than retaining a customer.
GetResponse and ActiveCampaign provide you with a plethora of tools you need to expand the list of subscribers and send marketing messages to them. Both platforms enable small, medium and large businesses to manage their contact lists, create marketing campaigns and send email autoresponders to clients after they perform a certain action.
In case you are a blogger, an eStore owner or a marketer who collaborates with clients from a broad range of industries, opting for either of these platforms can have long-term positive effects on your business.
Adding new subscribers to your contact list, designing emails or targeting a particular group of subscribers are just a few things you can do with ActiveCampaign or GetResponse platforms.
Moreover, either of these marketing tools enables you to monitor how well your campaigns are performing and allow you to make the necessary adjustments in case you are getting underwhelming results.
Additionally, both ActiveCampaing and GetResponse are remarkably easy to use, and you don’t need any previous experience with coding or web design to create forms, surveys or build landing pages.
How can ActiveCampaign and GetResponse improve conversion rates?
The average email marketing deliverability rate is 22.86%, which means that the vast majority of your subscribers are never going to read the emails you send to them.
Consequently, you need access to the tools that enable you to create visually captivating messages that are going to grab the recipients’ attention and spark an interest in the products you are promoting.
Both ActiveCampaign and GetResponse provide a broad range of tools that enable you to tailor your marketing messages to meet the demands of the audience you’re trying to reach. You can use either of these platforms to send different types of emails, such as:
Broadcast emails
Scheduled emails
Email autoresponders
Targeted emails
Email funnels
Triggered emails
Furthermore, ActiveCampaign and GetResponse offer segmentation options that allow you to adjust your emails to a particular target group. Both platforms are equipped with lead generation features, that enable you to attract new clients and extend the list of your subscribers.
ActiveCampaign and GetResponse can help you improve the deliverability rate by providing you with all the tools you need to create email marketing campaigns that engage your audience and by enabling you to maintain communication with all of your clients.
Can GetResponse and ActiveCampaign boost customer retention rates?
As many as 68% of customers stop using a company’s products or services because they feel that the company is indifferent towards them.
Moreover, 47% of customers is going to take their business to a brand’s competitor within a few days after experiencing poor customer service. These statistics show just how important it is to provide all of your contacts with the attention they deserve.
Managing large numbers of subscribers can be a time-consuming effort, but ActiveCampaign and GetResponse grant you access to powerful automation tools that enable you to send automatic emails after a completed sale or when a new subscriber joins your mailing list.
Even though both platforms enable their users to set up autoresponders, GetResponse provides a wider selection of templates that are designed for specific industries, such as:
Real estate
Health and beauty
Automotive
Each automatic message you send with GetResponse can be personalized which helps you improve the quality of customer service you provide and boosts your customer retention rates.
In addition, both of these email marketing service options enable you to add new subscribers to your mailing lists automatically, which can potentially increase the number of recurring clients.
ActiveCampaign email marketing software
ActiveCampaign is a full suite of email marketing and marketing automation tools. It is designed to help a marketer communicate with his customers, grow business, and manage all information of customers in one place.
The key features of this platform are:
Email Marketing Service
Dynamic Content
Email Segmentation
Marketing Platform Automation
Site Tracking
Event Tracking
Automation Goals
Sales and CRM
Automation Map
Attribution
Providing Mobile App
SMS
Site Messaging
Machine Learning
Subscription Form Builder
Predictive Sending
The email marketing feature of ActiveCampaign allows sending different types of email to customer’s contact. This includes broadcast email, triggered email, targeted email, scheduled email, etc. It is very easy for anyone to get started with ActiveCampaign.
Anybody who does not have any experience of using this type of software, he won’t have to worry. The email builder uses a drag and drop interface, so you can easily create attractive emails.
You can also search for built-in email templates and use them. All email templates are mobile-friendly, so you can customize any element you want, for example, fonts, colors, images, etc.
ActiveCampaign is excellent at contact segmentation and has really nice email templates.
The segmentation and dynamic content features allow you to send emails to different customers within the same campaign. You can customize different areas within the email.
There are reporting features that let you see the performance of the email campaign. You can also connect your email marketing to your social networking apps like Facebook, WooCommerce, etc.
ActiveCampaign’s Marketing automation features save you time by automating the entire marketing process. You can schedule a welcome email series to be sent to the new-comers who sign up to your list.
Since all emails can be personalized and targeted, customers will feel like they are receiving personal service and open emails from you. The segmentation features allow you to ensure that the subscribers are receiving information relevant to them.
You will also find training guides, videos, live one to one support. You can also take advantage of pre-built workflows.
ActiveCampaign messaging features enable you to reach your customers through text, so you can reach them wherever they are. You can send reminders, notifications as well as online marketing messages. Facebook ads can also be used to reach the audience. Using site messaging, you can also send customers messages while they are browsing your website.
Benefits of using ActiveCampaign
ActiveCampaign provides a lot of amazing features. It may be overwhelming for small businesses that only need a simple marketing tool. Again there is no landing page builder. you have to integrate with a third-party landing page builder.
ActiveCampaign is a powerful marketing automation tool.
You can send highly personalized campaigns to your customers.
It is very easy to use.
ActiveCampaign has high email deliverability rates.
You can automate a majority of your sales process using marketing automation features.
Now let’s take a look at GetResponse
GetResponse is an email marketing platform that also provides marketers automation features.
Key features of GetResponse are:
Email Marketing
Autofunnel
Landing Pages
Ecommerce
Marketing Automation
Webinars
CRM
Forms and Surveys
Analytics and Optimization
Account and Campaign MAnagement
API and Integrations
GetResponse has powerful email marketing software that allows you to send professional emails. You can build emails from start or choose one of the customized email templates from library. Drag and drop feature is also available within page builder.
Smart image editing allows you to crop, resize any images quickly. You can send any types of email to customers such as newsletter, autoresponders, blog digests etc.
Any email you send to customers will arrive in their inbox within a little time using GetResponse’s Perfect timing and time travel email delivery tools. Personalized campaigns including custom and dynamic content can be created within an email.
You can track email opens, clicks, bounce rates, and more. Therefore you will have an overview of how customers are engaging with your emails. The software integrates with the most popular apps such as PayPal, WooCommerce, Stripe, Social Media, etc.
GetResponse does automation flows and landing pages really well!
It provides you with marketing automation software that enables you to create both simple and advanced automation using their drag and drop automation builder.
The automation builder uses ready-made blocks with options for conditions, actions, and filters. So there are no limits to the types of funnels you can create for your business.
A prime feature of GetResponse is the landing page builder, where you can create beautiful, high converting, and attractive landing pages. In this whole ActiveCampaign VS GetResponse comparison, this is certainly the biggest difference to notice.
With GetResponse you can choose from landing page templates and customize them with your own content. There are varieties of page types for you. There are sales pages, email opt-in pages, free downloads, and more.
You can also view the analytics for your landing pages and able to optimize them. It also offers a webinar solution. So there is no need for using a third-party plugin to offer webinars to your customers.
Check out these benefits of using GetResponse:
GetResponse offers powerful marketing automation features so that you can easily build an automated funnel.
Landing pages are included at no extra cost.
Webinars are included with lots of advanced features. No need for using third-party service.
Comprehensive reporting and analytics features.
Free 24/7 support is included with all plans.
The only limitation of GetResponse is that SMS messaging and site messaging is not included. Despite that, you will have all the other advanced features here.
Activecampaign VS Getresponse – Final words
Congratulations. You have now come far in this overview between ActiveCampaign VS GetResponse, and hopefully, you should have a better understanding of the two platforms.
Both are highly effective marketing automation tools that will enable you to communicate and build a relationship with customers. However, one of them is better than the other. In my opinion, the winner has got to be: GetResponse.
Mainly because of these three things: The added bonus of being able to create landing pages, the amazing interface, and how to segment and transfer contacts between your lists. Finally, the overall support is quite honestly flawless.
In the end, both are really good and it will be up to you to choose the preferable one. Since both are free to try, there is no reason not to try both. Wishing you great success with your email marketing efforts.