Updated: Jul 17, 2020
GetResponse includes a wide variety of email marketing tools such as marketing automation, a landing page editor, and a template builder.
GetResponse isn’t the cheapest email marketing service (EMS) provider out there, but it’s powerful and can really help you reach more customers — and make more money!
Maybe you’ve already seen great reviews about its impressive email marketing workflow management, and its excellent webinar services. But of course, there are other factors to consider:
Which GetResponse pricing plan truly offers the best value for your money?
Are there any hidden costs?
Is there a way to save money on your GetResponse plan?
Do other platforms offer a better deal for the features you want?
Luckily for you, we’ve done all the research you need. Read on to find out whether GetResponse is really worth your time and money, what you can get at each price point, and whether you should consider other EMS providers.
Can You Get GetResponse for Free?
Sorry — no, you can’t. But you can try it out without paying a cent. GetResponse offers a 30-day free trial.
Sometimes you get what you pay for, so let’s look at GetResponse’s pricing plans and see how they compare.
GetResponse Basic – Unlimited Sends, and Send Time Optimization
GetResponse’s cheapest plan, Basic, includes unlimited email sends. You can send autoresponders and email newsletters, and create emails by importing RSS feeds.
It also includes landing pages you can use with a custom domain, and you can perform split-tests for those landing pages.
You even get access to GetResponse’s Perfect Timing feature, which sends your emails at the time your subscribers are most likely to open them.
This is a powerful feature, and GetResponse is the only provider that offers it in its most basic package. With Mailchimp, you’ll have to upgrade to the Standard package to get send time optimization, and neither AWeber nor Constant Contact offers anything similar.
GetResponse Basic also allows you to send drip campaigns, create social ads, tag contacts, and use pop-ups.
What Will Email Marketing REALLY Cost? – Pricing Plan Comparison
Believe it or not, it’s pretty difficult to compare email services based on price alone, as all EMS providers offer different packages and price points.
Get Response pricing is transparent and straightforward — no hidden costs! It includes four packages:
Basic – $15/month
Essential – $49/month
Professional – $99/month
Enterprise – $1,199/month
Note that these are starting prices for a list of up to 1,000 contacts. If you increase the list size, the price goes up.
How Can You Save Money?
You can cut the monthly cost of GetResponse by 18% if you pay in advance for a year, and by 24% if you pay in advance for two years. And if you’re a nonprofit, you can save 50% on any of the plans.
With Constant Contact, you get a 15% discount for advance payment, and a 30% discount for nonprofits. AWeber offers a similar advance payment discount (14.9%). Nonprofits get three months free, and then a 25% discount.
Mailchimp offers a 15% discount to nonprofits, and you can get a 10% discount for three months when you add two-factor authentication to your account.
GetResponse Pricing: Verdict
The price you'll pay for GetResponse depends on the size of your email list and the kind of features that you want to access. This pricing structure means that it's easy to scale your tool to suit your needs as your business evolves.
You can start by picking the feature list that's most appealing to you, then allow your price to adjust naturally as your subscriber list grows.
Most people will be able to start easily with the Basic plan if you're looking for intro-level features to help you nurture your marketing leads. However, if you want to access some more robust features, you can always upgrade to the next level with the Professional plans.
There's a big leap between the Basic plan and the Essential option when it comes to things like eCommerce features and abandoned cart support.
Although GetResponse isn't the cheapest software on the market, it's not the most expensive either. There's also a 30-day free trial available for all levels of the GetResponse pricing tiers, so you can figure out which option works best for you.
We'd definitely recommend taking advantage of the trial before you hand over your card details. Don't forget to check out our full GetResponse review for more info.