Getresponse Landing Pages
Landing pages are a crucial part of a successful inbound marketing strategy.
No serious online business can do without several high-converting landing pages in their funnel. It’s because having many landing pages has great marketing benefits.
More prospects’ data. More qualified leads. More conversions. But, building a landing page that converts is no child’s play. It’s a science every online marketer and business should master.
And to make that easier for you, I’ve compiled a selection of some of the best landing page examples on the Internet.
To give you:
The best way to master any discipline is to learn from the best. That’s why it’s important to note successful landing pages and tear them apart to see what makes them tick.
Landing pages are one of the list building options you can use in your GetResponse account. They let you encourage visitors to check out your products and services and sign up to your list. You can use one of our professionally-designed templates or build your own from scratch.
The purpose of a landing page
A landing page serves one main purpose – to convert traffic into leads. A well-designed landing page does this by:
Giving visitors specific information about a product, service or any other offer.
Directing visitors on the specific steps they must take to access the offer you’re making.
In this hyper-competitive digital world, converting traffic into customers efficiently is critical. And that is the main reason you need to direct your traffic to an optimized landing page instead of just your homepage.
Want to learn how to build high-converting landing pages and grow your business faster? Sign up for our free Essential Landing Page Course today.
Two types of landing pages you need to know (and use)
The concept of landing pages may sound simple, but there’s more to it than meets the eye. For starters, there are many landing pages that serve different purposes. Most fall under 2 categories:
Lead generation landing pages. They’re also called lead capture pages and they feature a web form. The main purpose of lead generation landing pages is to collect lead data (such as names and email addresses).
Click-through landing pages. Click-through landing pages are not designed to capture visitor information like their counterparts. Instead, they reinforce an action like purchasing a product or signing up for a service or subscription.
10 elements of a successful landing page
So what does an optimized landing page look like?
While we’ll look at some examples of well-optimized landing pages in a moment, let’s quickly look at some elements that make for a highly effective landing page.
1. Focuses on one goal
A landing page must have one (and only one) goal. It could be to download an ebook, sign up for a newsletter or service, or anything else you need your visitors to do. Because it has one goal, it must only have one message and CTA (which can be in multiple places if the landing page is long).
2. Highly targeted
High-converting landing pages are laser targeted. They are:
Directed at a particular audience.
Focus on a particular pain point.
Point to only one product/solution.
If your business offers different products or services, you must create a dedicated landing page for each. Yes, it means more work, but considering that multiple offers decrease a landing page’s effectiveness by 266%, a single offer landing page is the way to go.
3. Simple design
Simplicity is critical in getting people to follow through with the instructions on your landing page. A cluttered landing page only leads to confusion and makes visitors drop off in droves.
Besides, including too many elements on your landing page will distract your visitors from what they really need to do on the landing page.
4. Compelling copy
No matter how great your product may be, if you’re not able to convince readers that they need it, your landing page won’t convert well. Not only should your copy be compelling, but it must engage, too – and all that without using too many words.
5. Catchy headline
Your headline is your first chance of hooking your readers. Because of this, it must be catchy. It has to confirm your offer in a way that encourages readers to find out more about what you’re offering them.
6. Clear CTA
What action do you want your visitors to take? Make it clear in your CTA. There should be no second-guessing. A great CTA makes it easy for visitors to transition from your landing page to your “money page” fluidly, therefore increasing conversions.
7. Focuses on the visitor
Tempting as it is to talk endlessly about your awesome product or eBook on your landing page, resist the urge. Instead, let the landing page be more about your visitor, their problem, and how your offer will benefit their lives. Everyone has a narcissistic side.
Take advantage of that in your landing page copy and you’ll definitely create a winning (and profitable) landing page. FYI, personalizing your landing pages can boost your conversions by a factor of 4.
8. Unmistakable branding
High-converting landing pages have one main thing in common – they offer a seamless transition from the source of the traffic. One factor that helps is consistent branding. A visitor to your landing page must not feel disoriented when they move from one of your pages to your landing page.
9. Social proof
People want to do business with a brand they can trust. Especially with online transactions, you must prove you are legit and can also deliver.
This is where social proof comes in.
Leverage social proof in the form of customer reviews or validation from other reputable brands to increase the chances of your landing page converting more.
10. Relevant image
Our brains interpret visuals 60,000 times faster than text. So it’s important to include an image or video on your landing page. If you can include a shot of your product or, better yet, someone using it, all the better. This is because visualizing the offer makes it more appealing, thus making the landing page convert better.
While this is not an exhaustive list of the elements that make for a high-converting landing page, these are a good foundation to have. These will also help you understand why the landing pages featured made this list of the best landing page examples to draw inspiration from.
1. Go to Menu>>Landing pages and click the Create landing page button. 2. Select a template. 3. In a popup modal, enter a name and click Use template. This will open the template editor.
Customizing the template
1. To edit text, double-click the text fragment you want to change and add your own text. The editing tools menu becomes available. Use them to change the style, format, and positioning of the text.
2. To edit the signup form, double-click the form to enable the additional editing options:
click the form fields to change the text and formatting
double click the form start adding additional fields: custom fields and Consent fields. Custom fields help you collect contact information. Consent fields allow your contacts to give their consent to your marketing or data processing policies when they sign up.
To add the fields, click the Webform fields button. Then, click the Custom fields tab and select the custom fields you want to use. Click the Consent fields tab to view the Consent fields you’ve created in your account. Then, select the fields you want to add to the form.
3. Use the tools in the side toolbar to further customize the design of your template. You can add more sections, buttons, forms, shapes, video, social sharing icons, and PayPal buttons.
4. (Optional) Add more page variants to A/B test your page design.
5. Click the cell phone icon to generate a mobile-friendly version of your landing page make any changes you want.
6. When you’re happy with your design, click the Next step button.
Editing landing page settings
1. (Optional) In SEO settings, you can edit the page title and add a description. Adding a description helps your page become more visible in Google search results. Or, check the box for your page not to be indexed by Google. 2. In Landing page URL settings, pick the URL for your landing page. By default, your landing pages are published at one of GetResponse’s subdomain. You can also publish it at your domain or directory. Learn how to assign your domain and change the DNS and CNAME records. 3. In Subscription settings, select the list contacts will be added to when they sign up, set the double opt-in options, choose whether to add a contact to an autoresponder cycle, and set the thank-you page. 4. (Optional) Add a tracking code to your landing page with Google Analytics and Google AdWords.
Publishing landing page
Click the Publish button when you’re done. If you want to save the page as a draft, click the Save button.