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  • Writer's pictureExpert Opinion

Getresponse for affiliate marketing

GetResponse is an all in one online marketing platform to grow your business. They provide amazing email marketing software that includes a drag and drop editor, autoresponders, signup forms, email templates, and landing pages.

Over 350,000 businesses have used GetResponse and the company is continuing to grow. They have over a 99% email deliverability rate. They also are affiliate friendly and advertise that on the home page of their website!

The marketing and sales software market is highly competitive. GetResponse is one such company in the field and claims to be “the world’s easiest all-in-one online marketing platform.”

It offers marketing automation, sales funnels, ecommerce, landing pages, opt-in forms, webinar software, customer relationship management (CRM), surveys, and ad banner builders. The GetResponse Marketplace is a database of experts who can help you set up, run, and grow your business.

GetResponse University has free courses on email marketing, list building, webinar marketing, landing pages, and automation. Separately, digital marketing certificates are available in five marketing disciplines for $199 per course.

The topics include email marketing, marketing automation, content marketing, inbound sales, and conversion optimization. GetResponse employees and industry experts teach the classes.

ResponseCon events are conferences to learn, practice, and get inspired. Finally, there is a treasure trove of resources such as blogs, guides, infographics, and reports to support users.

Company Profile

  • Founded by Simon Grabowski in 1998

  • Headquarters: Gdańsk, Poland

  • Other offices: the US, Canada, Malaysia, and Russia

  • The website is available in 25+ languages

  • 350,000+ customers globally in 183 countries

  • 300+ employees

  • Deliverability rate of 99 percent

Plans & Pricing

GetResponse offers a 30-day free trial. It has four plans, and prices reflect features. Discounts are available for annual plans. The starting prices are:

  • Basic: $15/month

  • Essential: $49/month

  • Professional: $99/month

  • Enterprise: $1,199/month

GetResponse Affiliate Program

GetResponse has two affiliate programs, which anyone can join. Its self-hosted program uses custom affiliate tracking software, while the other program is hosted on the CJ Affiliate network. Let’s review the benefits, drawbacks, commission rate, cookie duration, and program details. Here’s a snapshot.

  • Category: Online services, marketing

  • Cost per action (CPA): Cost per sale

  • Commission rate: 33% or $100

  • Commission type: Recurring and nonrecurring options

  • Cookie duration: 120 days

  • Payout threshold: $50

  • Payment options: Bank account and PayPal

  • Affiliate software/network: In-house custom and CJ Affiliate

Program Benefits

The affiliate landing page is excellent. An affiliate landing page is supposed to be informative, and GetResponse hits the mark. There’s a brief FAQ section with more details about the program inside the affiliate portal.

The signup process is uncomplicated, and approval times on CJ Affiliate are usually quick. Most affiliate programs are open to anyone joining, but a small percentage only allows existing customers to participate, for example, ActiveCampaign.

Affiliate marketing is a game of addition and inclusion, not subtraction and exclusion, which GetResponse understands. Affiliates can earn excellent recurring and one-time commissions.

The self-hosted program pays a 33 percent recurring commission. The recurring payout will last for as long as the user remains a paying customer. If the customer upgrades to a higher-priced plan, your commission will increase.

The CJ Affiliate program pays $135 for every sale. Both programs have 120-day cookies. GetResponse provides an above-average conversion period compared to the standard 30 days that many merchants offer. Also, the lengthy cookie duration supports its 30-day free trial.

The payout threshold is low. As GetResponse states, “In order to qualify for the payout during the Commission Run (in between 15th and 20th), the balance in your account should exceed $50 on the last day of the preceding month.

Also, if this is the first payout that you are receiving from us, we may keep it from one to up to three months due to additional anti-fraud checks.” On CJ Affiliate, the payment threshold is also $50. There are different payment methods available, depending on the region.

Deep linking is available for both programs. Deep linking is how an affiliate creates a link to a specific page on the merchant’s site. For example, instead of using a generic homepage affiliate link, I can link to an article related to my post.

GetResponse gives you the ability to deep-link to any page on its site, which is advantageous given how many resources it has. GetResponse has excellent affiliate marketing materials, which are available in multiple languages. It covers all the bases including:

  • Banners and text ads

  • Email message templates

  • Email signature text

  • Infographics

  • Videos

  • A company logo pack

There’s a full-time affiliate marketing manager because “even experts sometimes need advice.” When a merchant has the staff to support publishers, it quickens processes and shows commitment. Additionally, GetResponse has an in-depth FAQ page.

GetResponse has expanded its product portfolio to become a 360 solution. It used to be only an email marketing provider, but now it offers critical tools to support various marketing goals. Therefore, its value proposition has increased, which can lead to higher conversion rates.

Secondly, GetResponse is a well-established company that’s been in business for a couple of decades. You can have every confidence that you’re sending your traffic to a reputable enterprise.

Program Drawbacks

Reviews are mixed. Search for “GetResponse reviews,” and you’ll find users who have opinions across the board. I’m not sure why the feedback varies wildly, but I prefer to deal with merchants that have mostly high ratings no matter where I look. You should read some of the reviews to see if the comments are valid.

GetResponse doesn’t offer a free plan. Free plans are standard and much better than free trials. Free accounts are useful to get customers “hooked” and to increase conversion rates to paid plans. MailerLite, Mailchimp, and many others offer free accounts.

Making Money

Can you make $1,000 a month as a GetResponse affiliate? It’s unlikely that you will make that amount or a significant income. GetResponse offers good affiliate programs, but the marketing software landscape is crowded, which produces a lot of options for customers.

However, converting users under the recurring commission scheme can provide reliable monthly passive income. Where should GetResponse rank in your marketing activities? Unless you’re a customer and passionate about its services, it should be a low to mid priority.

I recommend joining GetResponse’s affiliate program because it pays high commission rates, and I’ve made money with it. Furthermore, it’s a Digital Fodder top 40 affiliate program. I prefer the self-hosted application because first-party links are more advantageous and efficient compared to third-party links.

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