• Expert Opinion

Getresponse email marketing

Updated: Jul 16, 2020

If you’ve ever heard the phrases: “the money is in the list”, “creating a newsletter”, or “sending an email blast” then you are more familiar with email marketing and autoresponders than you may realize.


They all deal with the idea of establishing a connection with your prospects to build deeper relationships by delivering value over time.


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It is NOT a way to send tons of emails to strangers hoping that they purchase a product from you. In fact, the 3 top reasons you should be using email marketing in your business right now are:

  1. Be known – allows you to build trust and credibility with your subscribers over time.

  2. Reach everyone – with a push of a button you can keep you subscribers updated with all the latest news, updates, and sales.

  3. Portable – social media is a powerful platform; however, only email marketing gives you 100% control over your subscribers. You can take them with you wherever you go.

Remember, nobody wants to be “lumped in” the sum. People want to be personally attended to, and everybody is competing for “mind real estate”.


What will make you different and more profitable from the rest is your ability to effectively establish trust with your following through relationship building.



Email marketing allows you to send strong, valuable content to every person that expresses interest in what you have to offer. The autoresponder is what automatically delivers these emails.


What Is GetResponse?


GetResponse, in operation since 1998, is one of the oldest and most well-known email marketing companies in the world.


But old doesn’t mean outdated.


GetResponse has continued to evolve over the years and offers a visually appealing and user-friendly interface along with advanced email marketing and automation features that are at par with any of its competitors.


It’s a versatile tool that, in effect, is a combination of several different tools under one name. For example, you can host and run webinars in it, create landing pages, design opt-in forms, and set up complete off-site automation sequences.


For many of those features, you’d need separate tools.


In GetResponse, however, you get all of them together.


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It was also one of the first email marketing tools to introduce advanced A/B testing features that help you determine which email version is likely to perform better with your audience.


This is why it’s trusted by more than 35000 customers around the world including brands like IKEA and Hilton, and marketers like Neil Patel, Leslie Samuels, and Marcus Taylor.


Let’s dissect the tool further to see what it offers.


The Key Features and Benefits of GetResponse


The real strength of any email marketing software is determined by how much control it gives you in terms of audience personalization, targeting, and, email deliverability.


GetResponse excels in all those areas (plus many other great features) 


Manage Your Contacts With Tags and Custom Fields


GetResponse lets you manage your contacts using tags and custom fields.

Custom fields let you collect additional information about your subscribers and use it in creating more personalized campaigns.


For example, in addition to the standard “First Name” and “Email Fields”, you can add fields like Gender, City, Currency, Favorite Movie or whatever information you want.



This information goes right into your contact database and you can use it when creating an email campaign. For example, you can use the “City” or “Gender” fields to make your emails sound more relevant to your subscribers.


Tags, on the other hand, are keywords you assign to your contacts to identify them for certain behaviors or actions. For example, you can assign a “Likes Me” tag to any subscriber who regularly opens your emails and clicks on your links.


How does this help?


Instead of launching email campaigns targeting complete subscriber lists, you can create campaigns that are targeted towards the subscribers with certain behaviors (identified by tags).


You can also automatically assign tags to your existing contacts or new leads and add them automatically to different automation sequences.


It all sounds very complex but it really isn’t once you start using it.


Use Advanced Segmentation for Better Targeting


Segmented marketing campaigns are proven to deliver more targeted messaging and better results.


According to WordStream, segmented email marketing campaigns drive a 101% higher click- rate as compared to non-segmented campaigns.


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Thankfully, GetResponse gives you detailed segmentation features using which you can create campaigns tailored to the specific needs of your audience.


You can create segments based on email open rate, last opened date, last clicked, location, completion of an email sequence, pages visited on your site, tags assigned, etc.


To create a segment, simply run an advanced search in your contact list and save it as a segment.



For example, you can create a segment of subscribers who signed up to your list but never opened your Welcome Email. Or the ones that opened your Welcome Email but didn’t click on the link inside.


You can also use a combination of different conditions to come up with more refined audience segments that can be targeted for different campaigns.


Create Complex Automation Sequences With Ease


Automation is among the key features of any email marketing tool these days. Companies like Drip, ActiveCampaign, Infusionsoft, etc. have grown tremendously over the years on the back of their advanced automation features.


GetResponse isn’t far behind either.


It offers you all the tools you need to send fixed scheduled or activity-based autoresponders to your audience which are triggered by different actions/inaction.



For example, you can set up a simple sequence of emails that is sent to your subscribers automatically when they sign up to your list, download a content upgrade, or do not open a certain email.


You can use this feature to create complete email courses that are automatically delivered to your subscribers or create autoresponder series to promote different affiliate products.


Use Advanced User Tracking To Maximize Engagement and Revenue


This is where GetResponse truly shines.


Apart from traditional email marketing, it gives you powerful user tracking capabilities that allow you to target your subscribers based on their activities on your website.


To start tracking, all you need to do is to copy/paste a simple script to your site’s HTML code that works in the same way as Facebook Pixel. It’ll track your website visitors and allow you to engage them based on their behavior.


For example, if a subscriber visits your product page but goes away without purchasing the product, you can immediately send a follow-up email asking them to buy the product.


Or you could trigger a complete automation sequence if a subscriber reads a certain blog post on your site or downloads a lead magnet.


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You can also assign tags and segments based on the subscriber’s activity on your website.

This feature gives you much deeper access to your subscribers and allows you to engage with them at exactly the right time.


Create Complete Marketing and Sales Funnels With AutoFunnels


AutoFunnels is a recent but powerful new feature in Getresponse that has turned it into a marketing automation powerhouse.


With AutoFunnels you can create complete sales funnels, lead generation funnels, and webinar funnels in just a few simple steps.


What is a funnel?


In sales & marketing terminology, a funnel is a sequence of different steps using which strangers are converted into subscribers, subscribers are turned into leads, and leads are turned into customers and brand advocates.



With AutoFunnels you can create optimized sales funnels that carefully nurture your leads at every step by sending them targeted messaging and ultimately converting them into customers.


These are fully automated sequences that are based on advanced If-Then-Else conditions and respond to the different actions of your audience.


You can build these automation sequences using the simple drag & drop sequence builder that makes it really easy to visualize complex funnel sequences.


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In the right panel on the image above, you can see the different elements that trigger various funnel stages, for example, “Subscribed via URL”, “Link Clicked” etc.


You can drag & drop these triggers and add them to your sequences. Using Yes/No conditions you can determine different steps that the funnel campaign would follow.


It really simplifies the whole process of condition-based automation.


AutoFunnels comes with a complete range of design templates and predesigned scenarios.



Each scenario comes with optimized copy scripts written by expert copywriters and tested for maximum audience engagement.


You only need to activate the scenarios depending on your business needs, and tailor them to your campaign.


Design High Converting Landing Pages Within Minutes


Apart from email marketing, you can use GetResponse as a really useful landing page designer as well.


Landing pages come really useful when you’re launching new products, trying to build your email list, promoting special offers, or holding an event like a webinar or a live video session.


It offers a complete landing page design library that has dozens of beautifully designed and fully responsive templates you can use to create, host, and launch high converting landing pages.



The thing I love about this is the drag & drop landing page designer you can use to either edit the predesigned templates or create one completely from scratch.


You can host your landing pages for free on GetResponse with a subdomain or configure them on your own website URL.


The tool also comes with extensive split testing capabilities that help you improve your designs and use the most optimized version of your landing page for your campaigns.


Additionally, you can integrate the landing pages with PayPal, Stripe and other major payment gateways to collect customer payments seamlessly.


Create, Host, and Manage Large Scale Webinars


Webinars are rated among the most effective ways to generate leads and acquire customers. B2B companies, in particular, use webinars frequently for different marketing campaigns.


With GetRepsonse, you get a complete webinar management system that allows you to create host, track, and manage high-performance webinars with ease.


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With Getresponse, you can broadcast your webinars live on YouTube or Facebook without any additional plugins.


It also gives you the ability to share files with your audience, send/receive chat messages, use different calls to action during the broadcast, use interactive whiteboards, run split-screen webinars, or partially share your screen with the attendees.


Once the webinar is over, you can allow replays, direct downloads, or sell them as paid products on a landing page.


All of this comes with detailed analytics and audience insights that you can use afterward to further improve your marketing strategy.



Grow Your Email List With Smart Opt-In Forms


You can’t use email marketing unless you have subscribers.


The more engaged and relevant your subscribers are, the more effective your email marketing campaigns will be.


With GetResponse, you have the ability to create attractive opt-in forms on various locations of your website to turn visitors into subscribers.


Its form builder has several predesigned form templates that you can customize and use on your website. The pop-ups can be activated on fixed time intervals or when a visitor is about to close the browser tab.



Forms can be connected with your email lists from where you can apply different automation sequences, add them to a funnel or send them to an autoresponder series.


Manage The Complete Customer Lifecycle With GetResponse CRM


For enterprise users, GetResponse also offers a complete CRM that seamlessly integrates with your email marketing system and makes it much easier to manage customer communication.


The system lets you manage all your leads in one place, gives you the complete communication timeline, simplifies customer lifecycle management, and gives you a holistic view of your client base.


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GetResponse – The Things I Love About It


There’s a lot to like about GetResponse in terms of features, support, and accessibility.

Here are some of our favorite things about it.

  • A Wide Range of Third-Party App Integrations

GetResponse gives you more than 150 third party integrations with different payment gateways, eCommerce plugins, content management systems, inventory management apps, and many other useful services.



All the apps are divided into different categories can be easily linked/unlinked from your account.


The payment and CMS integrations, like PayPal, Stripe, and Shopify, etc. are useful in particular since almost every marketer needs them.

  • Awesome Customer Support and Knowledgebase

GetResponse has one of the best customer support functions in the email marketing industry. For the Basic, Plus, and Professional pricing plans, you get 24/7 chat and email support. For Enterprise customers, there’s a dedicated relationship manager as well.


But you’d rarely need support because GetResponse has a detailed customer training program and knowledgebase that covers almost everything you need to know.


You can also enroll for free in a detailed video course on how to use GetResponse to grow your email list and make the best use of it.



On top of that, GetResponse has an awesome blog that regularly publishes detailed articles and tutorials about content marketing, email marketing, conversion optimization, customer success, and many other related topics.


So there’s certainly no shortage of support for you as a GetResponse customer

  • Great A/B Testing Features

GetResponse was one of the pioneers of split testing features in the email marketing industry. And it’s clearly still one of the market leaders in it.


Whether it’s a one-time campaign or different automation sequences, you can run A/B tests to find out the best converting options. You can test everything from your subject lines, headlines, and body text to the design template, sending times, and custom fields.


Split testing features also available for opt-in boxes, forms, and landing pages.

  • Ideal for Affiliate Marketers

Unlike MailChimp and some of the other leading email marketing tools, GetResponse is a lot friendlier towards affiliate marketers.


Several leading email marketing tools strictly prohibit affiliate product promotions and suspend user accounts in case of any violation.


GetResponse is different.



You can easily promote products from ClickBank, JVZoo, CJ, and other leading affiliate platforms to your email list using GetResponse and build a complete affiliate marketing business on it.


You can also configure autoresponder sequences for different affiliate products, run contests, promotions, etc.


This is why it’s an ideal platform for anyone involved in the affiliate marketing business.

  • A Flexible and Rewarding Affiliate Program

GetResponse itself has a pretty attractive and rewarding affiliate program for anyone who wants to promote it as an affiliate.


It offers two kinds of commission structures – One Time Commission and Recurring Commissions.



If you opt for the one-time commission program, you’ll get a flat $100 commission every time your referral becomes a customer.


But if you choose the recurring commission program, you’ll keep receiving 33%, of the pricing plan your referral chooses, every month as long as they’re using GetResponse.


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Signing up as an affiliate is also simple and takes just a few steps. As an affiliate, you’ll also get access to detailed marketing material that you can use to create high converting affiliate campaigns.


EMAIL CREATION AND TEMPLATES


The GetResponse Email Creator comes with more than 500 templates. You can use the editor to create highly visual emails that are compatible with both mobile and desktop devices.


You can also edit the HTML code to design forms to customize further. An example of GetResponse’s online marketing email templates.


Although the photo editing features are not that advanced, they still enable you to experiment with a drag-and-drop toolbar that can include images and buttons in your email messages.


GetResponse’s email creator also offers the option to save elements as snippets for later use. Users that know their way around HTML can code their own templates as well.


YOU’LL GET SOME UNIQUE TESTING TOOLS


The Inbox Preview feature is a fantastic addition for those who pay great attention to detail. It lets you get a preview of how email messages will look on different mobile and desktop devices as well as various email client programs.


Before sending the message, you can also run a “spam check” scan. This gives a spam score after detecting elements that might get your messages flagged as spam.



GET THE RIGHT MESSAGE TO THE RIGHT CUSTOMER WITH MARKETING AUTOMATION


One of the most important offerings of GetResponse is their marketing automation. This enables you to easily create “if-then” rules for a series of email communications. Rather than every customer getting the same message regardless of their behavior, they will receive messages (that you create in advance) that are responsive to their behavior.


For example, a recipient who does not open an email for 2 weeks, could receive a different follow-up message than one who did.


Using these easy flow-chart like tools, you can win back customers, identify leads, send persuasive messaging to individuals that abandon carts in your online store, create qualification actions that trigger subsequent messages and much more.


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