If you’ve ever heard the phrases: “the money is in the list”, “creating a newsletter”, or “sending an email blast” then you are more familiar with email marketing and autoresponders than you may realize. They all deal with the idea of establishing a connection with your prospects to build deeper relationships by delivering value over time.
It is NOT a way to send tons of emails to strangers hoping that they purchase a product from you. In fact, the 3 top reasons you should be using email marketing in your business right now are:
Be known – allows you to build trust and credibility with your subscribers over time.
Reach everyone – with a push of a button you can keep you subscribers updated with all the latest news, updates, and sales.
Portable – social media is a powerful platform; however, only email marketing gives you 100% control over your subscribers. You can take them with you wherever you go.
Remember, nobody wants to be “lumped in” the sum. People want to be personally attended to, and everybody is competing for “mind real estate”.
What will make you different and more profitable from the rest is your ability to effectively establish trust with your following through relationship building.
GetResponse is the easiest Email Marketing service. It enables you to create a valuable subscriber list , so you can develop relationships with them.
Autoresponders help you do more than just welcome contacts. Autoresponders are messages set to go out automatically after a contact subscribes to your list. You can create several messages to go out in a cycle, one after the other.
Autoresponders help you automate campaigns and manage one-to-one communication with your recipients. They can be sent in a sequence or at intervals, starting from the day a contact signs up to your list, e.g. Day 0 (the day a contact subscribes), then day 3, 7, 14.
So, autoresponders are useful if you want to send an automatic message to contacts who join your list. When you set up an autoresponder cycle, messages will go out on a specific day of a contact’s subscription period, according to how you set up the cycle.
The Autoresponder feature gives you the ability to create and manage autoresponders. Use it to:
add a message to the autoresponder cycle. You can use existing newsletters, autoresponders, and drafts. You can also create a new autoresponder message from scratch.
manage autoresponders in the calendar view and list view
move messages to different days in the autoresponder cycle
prevent messages from going out on specific days of the week
schedule the time autoresponders are to go out, including adjusting the schedule to different time zones
add contacts to the autoresponder cycle or move them to a different cycle.
You can also preview, edit, and duplicate your message, check message status and statistics, as well as – view the number of users on a particular day of the cycle.
Autoresponders only react to subscriptions, imports and contacts added manually. Make sure to check the box add to cycle on day for your subscription method, or when you add contacts to your account, to get them started on the autoresponder cycle. Without this setting, the autoresponders won’t send.
Setting up GetResponse autoresponder
An autoresponder is like having a customer service agent on steroids. Yes, autoresponder is used to say "hi" and "thank you" to all your new signups.
Basically my GetResponse autoresponder settings are:
Welcome email & free gift reminder on next email
Email containing free gift
A follow up email to check if they had received the free gift
Doing this manually to everyone of your signup would be tedious but with an autoresponder, you can basically set once and forget. Period.
GetResponse allows us to set the number of days interval, goals succeed etc before it triggers the next email. My trigger method is rather simple:
Welcome email (immediate)
Email containing free gift (1-7 days later)
Email follow up (1-7 days later)
1. Select Messages > Create Autoresponder
2. Choose the goals you wish to have for your autoresponder (some call this triggers). To set this demo, I selected the welcome email to have the settings below:
Time based - 0 day
Send message - Immediately
Days - Every day
Autoresponder name - Select a name for reference (example, welcome email)
3. Select Create New Email and key in the relevant details. There are two options to track your emails; Click-through and Google Analytics. I recommend to turn them on.
4. The next part is relatively easy. This is where you can build your own template or use a predefined one by GetResponse. Once you have chosen the right template, press Use Template.
5. The image below is your standard GetResponse visual editor.
Does this email template look pretty?
On the right side of the screen, you will have options to build your email template.
There are options to save the template as Draft or for future usage.
Once you have completed the template, you can select Test message by sending a sample email to yourself or test with over a dozen different displays and as well as selecting Mobile preview only.
6. Now, all you have to do is to click on the Next Step and you will have the option to Publish the autoresponder.
Building additional autoresponder is easy by repeating the same steps above. The only thing you need to do is to change the goals or triggers to put everything in place.