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  • Writer's pictureExpert Opinion

Builderall for MLM

Updated: Mar 18, 2021

Looking for ways to grow your downline and earn more referrals in your favorite MLM or Network Marketing Opportunity? If so, Builderall and the right marketing strategy may be the perfect solution for you.

(By the way, if you haven't signed up for Builderall yet, you can try it for 14 days free here)

In this blog, I'm going to show you how you can get make more sales with your MLM business using the Builderall Platform.


Multilevel marketing or MLM, is a form of direct sales home business in which independent representatives sell products or services from a company to an end consumer. The multi-level aspect refers to each representative's ability to recruit and train other representatives to start their own business, and earn a commission on their reps' sales.

MLM is a business model or marketing strategy in which the distributors' income includes their own sales, and a percentage of the sales group they recruit, which is commonly known as their ‘downline’. Customers can also sign up as a distributor to sell the company’s product. Usually, the sign up fee will be the price paid to purchase the product.

Income earned in MLM comes from the commission earned on personal sales, as well as a percentage of the sales earned by other reps recruited by you.

MLM is an attractive business proposition to many people. It offers the opportunity to become involved in a system for distributing products to consumers. Unlike the person starting a business from scratch, the MLM participant has the support of a direct selling company that supplies the products and sometimes offers training as well.

How does MLM work?

As a MLM consultant or distributor (different companies call them different things) you make your money by selling the products to other multilevel marketing participants. If they're not already a member of your MLM company, you sign them up.

Besides earning money off your own sales, you also earn a percentage of the income generated by the distributors that you've brought into the program (these are known as your downline).

Often there are bonuses for selling particular amounts of product or signing up a certain number of new members; you can earn cars and trips as well as cash. Sounds good, doesn't it? And being part of a well-run MLM business can be a lot like being a member of a large extended family.

What is a pyramid scheme?

A pyramid scheme is a model that gets its name from its structure. The person at the top, or the person who started the scheme, make money off of everyone who joins the model under him. These “businesses” usually go with promises but nothing else. No product, no services, no goods, nothing that will make it a legit business model.

Like multilevel marketing, pyramid schemes depend on recruiting people to become distributors of a product or service. Like MLM, the pyramid scheme offers the opportunity to make money by signing up more recruits and by accomplishing certain levels of achievement.

Is MLM a Pyramid Scheme?

MLM itself is a legitimate business strategy. However the subject of ethics can be rather vulnerable. The pyramid scheme, unlike MLM, is clearly a scam. In a pyramid structure, a member pays a fee to join. A portion of the money will then be remitted back to them when they bring a new member into the scheme. No products are involved in this scheme, simply get more people to dump in money for your chance to make more money.

There are clear differences between the pyramid scheme and the MLM scheme. Because generating income in a pyramid scheme comes at the expense of another person, a win-win situation will never be possible. In MLM however, the sales of products can generate true revenue thus creating a sustainable ecosystem for both themselves and their downlines.

The big difference between multilevel marketing and pyramid schemes is that MLM is legal in Canada (and most of the US) and pyramid schemes aren't. Participating in a pyramid scheme is an offense under the Criminal Code of Canada, punishable by up to five years imprisonment.

But it can be very difficult for the person looking for a business opportunity to tell the difference between a legitimate MLM opportunity and a pyramid scheme at a glance. How do you tell whether it's a legitimate business opportunity or a scam?

Is the Builderall part of a pyramid scheme?

Builderall affiliates have a number of ways to make money, I personally have used Builderall to help businesses gain an online presence by building them a website that looks pretty professional, if I may say so myself. I also recruit and find people on Instagram trying to sell without a sales funnel and build them one to help increase their sales.

This sometimes leads to writing email sequences, which I charge extra for. But, that doesn’t definitively answer the question. Builderall is an MLM where the only limitations to how much money you can make are the amount of effort you put into it and your imagination. So basically, no, builderall is not a pyramid scheme.

Well, let’s take a look at the Builderall system. The Builderall system offers a number of tools that can be used by affiliate marketer, entrepreneurs, local businesses, and e-commerce.

These tools include but are not limited to

  • Easy to use Web Builder

  • Sales Funnel Builder

  • Email Autoresponder

  • Instagram Autoresponder

  • Full Domain Host

  • And so much more.

Builderall pyramid scheme or Builderall MLM doesn’t hold any truth at all. You can be sure that Builderall is worth your money. This is not a pyramid scheme just as how other people assume it to be. Even though you might find Builderall lacking if you compare this with other major market players, its affordable price would tempt you to try it. The moment you see for yourself how reliable Builderall is, you will discover all of its amazing benefits.

Builderall gives you your money’s worth. While there might be tons of pyramid schemes and scams out there, you can be sure that Builderall isn’t one of them. It offers a lot of exciting services and features at a very low price.

Is the Builderall MLM true?

Builderall pyramid scheme and Builderall MLM are quite alarming concerns. Many people assume that Builderall MLM is true due to its affordable services and affiliate program. But, there is no truth to this at all.

Builderall platform is meant to give business owners the necessary tools they need to become successful amidst the intense competition in the online marketing world. Builderall truly has all the things business owners can ever wish for when it comes to running their online ventures.

Whether you want to improve your marketing efforts or you are just getting started from scratch, Builderall can be considered as a great tool. Many people are now using Builderall for their marketing campaigns, and a lot of them recommend it to others. This is mainly because Builderall is a great choice for people with a limited budget but are looking for a multifunctional tool.

You can’t really blame people who are questioning if Builderall pyramid scheme and Builderall MLM are true. Just to clear things up, Builderall is a type of advertising and marketing platform that offers all marketing tools you will need for running an effective and thriving online business.

There is no need for you to look for and buy all the tools you need everywhere since you can get all of them in one place. Builderall got everything just for you, including web pages, sales funnels, click map autoresponders, and so much more.

You see, buying these tools individually will cost you a lot, not to mention that some several third-party tools or plugins may pose some risks. This is more than a good enough reason to use Builderall.

The Secret To Growing Your MLM Business With Builderall

  1. Sell an OFFER instead of a Product

  2. Make sure to build your own List - your greatest asset

  3. Use Sales Funnels

The best ways to do all of this is to use optin pages, leanding pages and sales funnels.

Luckily, all 3 of those can be built super fast and easy using the 30+ built in sales funnel and landing page templates in your Free Builderall Account.

Problem #1: Trying to sell a PRODUCT instead of an OFFER.

If your company allows you to do this, you should not be trying to sell the exact same products as everyone else. Instead, you can think of how to make your product BETTER. 

Create a special bonus package just for people who sign up with you. 

The best way to show off your bonuses and your unique offer is to use the Builderall Cheetah Builder and pre-made design templates to whip up a beautiful.


Problem #2: Not Building A List - An ASSET That YOU Control

The Next problem that most people make when trying to raise in the ranks of an MLM is to send all of their leads directly to the company, instead of building their own list. This builds a vulnerability for you and yoru business. 

If anything ever happens, then all the hard work you put into building your business could go away in the blink of an eye. Instead, you should build your own list so that you can build and maintain a RELATIONSHIP with your leads and show them why you and your opportunity or product are going to improve their lives. 

Luckily, With Builderall, building an email list is very simple. Create an optin page using dozens of beautiful pre-made templates. This process takes about 10 seconds in the Builderall Cheetah Builder. 

Next, create your email list inside Builderall. This list will be where you collect the emails of your leads, and will also send them emails to educate them on your product, congratulate them for joining your team, and more. 

Builderall includes a full email marketing platform. So you don't have to buy any additional tools. Finally, follow up with your leads, build trust and a relationship. Inform them. Inspire them. Lead them. And yes, offer them an opportunity to improve their lives with your product!

Problem #3: Not Taking Advantage of FUNNELS

The final problem that Builderall can help you solve is to take full advantage of sales funnels to save you LOADS of time and effort by FULLY AUTOMATING your sales and marketing efforts. 

Builderall has full sales funnel capabilities.

  • Build a lightning fast website

  • Build email lists with beautiful optin page templates

  • Sell more products by creating stunning landing pages for your offer

  • Follow up with leads and automate the entire process with sales funnels & mailingboss

From collecting your leads, to followup through your email list, all the way to selling your own unique products and offers. 


As with all MLM marketing tool opportunities, the danger with Builderall lies in the majority of membership payments coming from affiliates. The company does separate affiliates from retail customers with a $50 annual fee, but that doesn’t eliminate the possibility of signing up and getting paid primarily on recruited affiliate membership fees.

To be clear the $50 annual fee is non-commissionable. However if the majority of Builderall’s revenue is membership fees from affiliates, the company would still be operating as a pyramid scheme.

Builderall’s retail viability comes down to demand for their memberships. The company is clearly targeting customers who want a relatively strong all-in-one solution. At the core of that solution is the website builder and hosting – with various add-ons available to flesh out the cost.

The internet marketing tool niche is highly competitive. And while I can’t speak to Builderall’s website builder user experience, presumably it’s the same platform the company’s own website is built on.

When reviewing Builderall, I noticed their website has a responsiveness problem.

When you load a page on Builderall’s website, it loads widest and then the very last thing it does is resize for the screen.

On some pages this took upwards of ten seconds, leaving me with a non-functioning website until it resized itself. And once a page has loaded, if you change the size of the window (resize via snapping etc.), the page doesn’t adjust.

Sometimes it’d work but on other pages it was really flaky – take for example the “affiliate” section of the website: What arguably makes this worse is Builderall boasts about having

spent more than seven years and thousands of hours on programming, to create the most complete and easy-to-use professional website and page builder.

In 2019 responsiveness is basic functionality I’d expect from any website, much the less a company selling internet marketing tools that include a website builder.

Having not used any of the other tools, I can’t say this is reflective of any of Builderall’s other offerings. What I do know is in such a highly competitive niche, if you’re going to be charging $69.99 a month you literally can’t afford to have these sorts of basic issues.

Builderall’s compensation plan is pretty basic, and unfortunately lends itself to chain recruitment. This ties into affiliates being the primary membership purchases. This goes unfortunately hand in hand with marketing suites, wherein the attached suite simply becomes a tool to promote the business. That business being affiliate membership plus access to the marketing suite.

Not a problem with healthy retail but that’s more than often not the case. Builderall could easily address this by making an affiliate’s own purchases not count towards rank point requirements. That way there’s absolutely no question as to why affiliates are purchasing access to the marketing suite.

The cynic in me would point out that the reason affiliate membership purchases are counted at triple the rate of retail customers, is so affiliates can self-qualify for commissions with a Premium membership.

The good news is ascertaining whether or not your potential upline is running their Builderall business as a pyramid scheme is pretty straight forward. Just ask them how many retail memberships they’ve sold and which type. You want to see either one Premium membership to match their own, or at least three Essential memberships.

Anything less than that, and if they’re trying to recruit you into Builderall – then there’s a problem. Getting back to what’s on offer, it’s probably a good idea to go through Builderall’s services and see which of them you’re actually likely to use. Then run a few searches and see what the pricing of any similar services offered are.

Overall at times it may look like an MLM, it certainly attracts a lot of people who are into MLM because they understand the value and the power of digital marketing. But builderall is not MLM. That is because with builderall, there are only two levels of affiliate compensation.

Therefore, the emphasis is not on getting a lot of people but the right people. Those who are actually going to use and work the platform. It should be relatively easy to fine. After all, every family has at least one entrepreneur. And that person might just be you!

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