High Level is an all-in-one online marketing tool for agency and small businesess that hit the market in 2018. It offers everything that you need to market and automate your business online and attract more visitors.
HighLevel (sometimes called GoHighLevel) is an integrated sales and marketing platform that provides the necessary tools and support for digital marketers to be successful in their business.
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As a business owner, you’re always looking for ways to reduce your expenses, right? By using this marketing software rather than other CRM (customer relationship management) tools, you can reduce the high cost of marketing substantially.
HighLevel Pricing At A Glance
Here are the broad pricing tiers of HighLevel.
GoHighLevel offers two broad plans – Agency Starter Account and Agency Unlimited Account. Let’s now see what you get in each of these plans. Note that both plans have a 14-day free trial.
Agency Starter Account
The Agency Starter Account is priced at $97/month, and here’s what you get for this cost.
Build The Sales Engine
In this plan, you can create a custom sales funnel using multiple apps. For example, you can capture new leads using tools like ClickFunnels, Buffer, and Kartra. Next, you can engage with your leads and nurture them using tools such as MailChimp, Pandora, ZOHO, etc.
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Finally, you can use HighLevel’s built-in tools to schedule appointments, process payments, stay on top of analytics, and more.
In this sense, HighLevel works like a tape that stitches together all the different platforms, so you can combine your preferred ones to have a custom funnel that works best for you.
Capture New Leads
You can even capture new leads easily through the HighLevel platform itself. This plan allows you to build a complete website and landing page along with custom menus. You can create them from scratch or customize existing templates.
In these landing pages, you can also include surveys and forms for capturing leads. These are built-in elements that you can simply drag and drop to your desired locations on the landing page.
Besides forms, you can also set up calendars within the site to make it easy for potential customers to fix an appointment with you. This strategy has proven to be highly effective as you get to talk to potential customers right at the beginning, so the chances to convert them into regular customers are high.
Engage With Your Customers
One of the most important aspects of marketing is to keep your customers engaged with your business always. With this HighLevel plan, that’s easy as it comes with features to nurture your leads and to keep bringing your customers back to your products and services.
In particular, a follow-up campaign is a great option as you get to reach out to customers through email, Facebook messenger, Whatsapp messages, voicemails, and text messages to engage with them regularly.
HighLevel even has a mobile app for both Android and iOS, and this can also be an effective communication channel. It also integrates artificial intelligence and machine learning to provide excellent insights into conversations.
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Build A Community
This plan makes it easy to build a thriving community through its Membership Access feature. As a part of this feature, you can build full-fledged courses with videos, lesson plans, and more. There are no limits on the number of users too.
Besides selling and marketing online courses, you can also offer drip content where your members get exclusive information periodically. How you want to use this feature depends on your business, but undoubtedly, it opens up new opportunities for additional income.
Advanced Analytics
Another important feature of HighLevel is its advanced analytics. This platform collates all information about your customers including your interactions with them, and using it, provides detailed analysis.
You can even all the information through a centralized dashboard to get a snapshot of what’s going on, and can click each section to get detailed perspectives.
Other Features
Some of the other features that you get with this HighLevel pricing plan are pipeline management and payment processing. In pipeline management, you can know how many customers are there in each stage of your sales funnel, including their individual demographics.
Also, GoHighLevel integrates with Stripe, so you can easily collect and process payments through your website.
In this plan, you have the option to enter your API through Twilio to enable two-way texting and can leverage Mailgun for sending unlimited emails.
All these features make HighLevel a comprehensive platform for furthering your digital marketing efforts.
You have all the tools you need in a single platform to make it easy to manage clients’ leads, set up appointments with potential customers, track their progress on your sales funnel, and more. All these features are backed by 24/7 support from a dedicated customer team.
Needless to say, these features are enough to get you started. It works well for both individual marketers as well as agencies that are looking to scale up.
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Agency Unlimited Account
This plan is priced at $297/month and includes all the features that come in the Agency Starter Account plan. Besides that, you have the following features.
Unlimited Accounts
There is no limit on the number of accounts you can create with this plan. This opens up a world of opportunities as you can create sub-accounts for your clients and possibly even their end clients. Or you can use the advanced tools of HighLevel plans to further the digital marketing results of your clients.
Branded Desktop App
The other highlight is that you can have a branded desktop app as soon as you sign up for this plan. It comes out of the box and you can customize it right away to reflect your business. These are the two significant features of the Agency Unlimited Account.
Now, you may wonder if the additional $200/month is worth the features this plan offers. Well, the answer depends on your business.
If you have to create sub-accounts for your clients to manage their digital marketing campaigns, this account is a good choice for you because the agency starter plan allows you to create only a single account for your use and just another one for the client location. This is the deciding factor to pick a HighLevel pricing plan.
White Label Mobile App + Custom Zap Upgrade
Other than the above two plans, you also have the option for an upgrade at an additional $497/month. As a part of this upgrade, you will get a branded and customized mobile app that can be used to interact with your customers and as a sales channel for selling your products and services.
You will also get a Zapier account through which you can integrate with thousands of apps. This Zap account will be exclusively for your brand and its subscription is included as a part of this upgrade.
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Please note that you need an Agency Unlimited Account to be eligible for this upgrade.
What I Like About HighLevel
GoHighLevel has an amazing dashboard and an easy-to-use interface that doesn’t hurt your eyes.
Although there’s a bit of a learning curve to getting acquainted with all the marketing tools, your marketing efforts will decrease over time thanks to the powerful automation features.
The automation feature enables you to build automation with unlimited steps, including emails, SMS messages, Instagram DMs, calls, and more. You can also leave comments on each single workflow trigger, which is a great tool for teams.
Also, the workflow automation has appealing visuals and many customizable editing tools to make the process much easier. You can also resell HighLevel under your brand and logo at any price that makes sense to you.
It’s really a no-brainer that you can save a ton of money using HighLevel instead of purchasing a sales funnel software, email marketing tools, online course creators, booking software, a website builder, forms and surveys, and multiple software separately.
Whether you need to build sales funnels, sell online courses, create automations, or market all aspects of your business, HighLevel is an all-in-one software that can help you achieve your goals.
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