Developing and maintaining a top-notch copy is no easy feat. It takes a great deal of research, time, and skills to create a copy that not only ranks on search engines but also engages and converts your target audience.
And even the best copywriters and editors can do with some help.
That’s why I’m examining the best copywriting software that any copywriter can use to improve their content quality, surpass competitors, and boost conversion rate.
What is Copywriting Software?
Copywriting requires multiple steps, including research, drafting copy, revising content, optimizing, publishing, updating, and a lot more.
It’s a lot to process, I know.
But it’s not something you can ignore either. After all, a good copy can boost your conversion rate by 113% or even more.
Thankfully, you can turn to several copywriting tools to make the entire process simpler.
Copywriting software tools consist of a suite of tools that can help you enhance your copy by checking grammar issues, optimizing it for search engines, making it engaging, etc.
You may or may not find an all-inclusive copywriting tool depending on your requirements. But a good thing about working online is that you can use most of the tools simultaneously.
What Features Do The Best Copywriting Software Have?
Copywriting software can be of different types. A/B testing tools. Content management tools. Grammar checkers. They all help you craft a winning copy, one way or another.
Here are some of the features that your copywriting software tools should have:
Content Editing – You want to make your readers believe that you are a professional writer. An editing tool can help you craft a copy with concise sentences, power words and remove convoluted prose.
Grammar & Spelling Checker – A quick grammar check before you send out your copy will be the difference between a well-received piece of content and a questionable one with amateur mistakes. It should also eliminate typos and spelling errors.
Headline Generator – The best headline generator tool will help you develop SEO-friendly and eye-catching headlines that drive traffic, shares, and search results.
Online Plagiarism Checker – It will scan your content for unoriginal and plagiarized material.
A/B Testing – Add value to your copy by creating numerous versions of the same content, compare their performance and then pick the best version.
Competitive Analysis Tool – It will help you discover the top-performing content on your competitor’s website so that you can emulate the practices they’re using.
Project Organization & Management – You need a platform that lets you plan, organize, and track all your content in one place. Such tools should also allow seamless team collaboration, integrations, and a feedback delivery system.
Other features that you should consider include data analysis, keyword research, graphic design, automation, ad copy optimization, etc.
The Best Copywriting Tools in 2021
Here are some of the best copywriting platforms every copywriter should consider using:
1. Conversion.ai
Best For: Small Businesses, Marketers, and Content Marketing Agencies.
G2 Score: 4.9/5
If you’ve hit writer’s block or are unable to convert from your written copy, then Conversion.ai is the tool for you. Conversion.ai is an AI-based copywriting software that helps you write sales pages and emails to capture leads, headlines, video scripts, copy for ads, and a lot more.
Their AI-based writing assistant Jarvis is trained by conversion and copywriting experts, which helped it acquire incredible writing skills and write copies that convert.
They even claim that every line of their website copy was written by their own copywriting tool, Conversion.ai.
Have a look at the content and be the judge yourself:
You’ll get access to over 40 copywriting templates based on different use cases. There’s a template available for every situation, including marketing strategy, email marketing, Amazon product descriptions, blog content, etc.
The process is also straightforward and requires only three steps.
To start with, choose a skill and enter essential data about your brand or product. You can also provide instructions like “the number of words,” “use a professional tone,” etc. Finally, the AI tool Jarvis will generate multiple outputs simultaneously.
The editor is also intuitive, where your instructions and inputs go hand-in-hand with the AI copywriter’s output.
One downside is that the cost increases exponentially with the number of words generated. And the plan that allows unlimited words is slightly expensive at $109/month.
Pros:
The ability to translate the content to over 11 languages
Aligns the content with the tone of your brand
AI copywriters community
Live chat support
7-day money-back guarantee
Allows team collaboration and management
Integration with Surfer SEO (not included in the cost)
Cons:
Slightly expensive
Lacks human element
It may return unoriginal content sometimes
Might make grammar missteps every now and then
Pricing:
Conversion.ai has two paid plans:
Starter – $29 per month (20,000 words)
Pro – $109 per month (Unlimited words)
The Starter plan is only sufficient for short-form copy, including short bios, headlines, product descriptions, etc. You need to purchase the Pro plan for long-form content like blog posts, books, video scripts, etc.
2. Copy.ai
Best For: Small Businesses, Startups, Ecommerce Brands, and Marketers.
G2 Score: Not available
Copy.ai is another AI-based copywriting tool on this list built with the GPT-3 technology. You can get started with a 7-day free trial, which is a plus and allows you to get familiar with the platform before committing yourself.
To start with, select the type of copy you want and then add a bit about your product – CopyAI will do the rest. You can even target specific customers in laser-targeted locations.
You get access to plenty of copywriting tools, including templates, which basically entails the type of content Copy.ai generates. It lets you create product descriptions, social ads, website copy, blog intro, blog outline, email copy, social media taglines, subject lines, etc.
I did a little experiment to create Instagram captions with CopyAI. For the sake of this experiment, let’s assume you’re selling “Drinks for a cold winter day” – and explicitly targeting Canadian Citizens during Winters.
If you scroll further, you’ll see more template options and plenty of other writing tools that allow you to perform different actions.
For instance, the “Change Tone” tool lets you choose from nine tones – friendly, witty, bold, professional, persuasive, relaxed, luxury, empathetic, and adventurous.
Finally, you’ll get 10 outputs at a time after clicking on the “Create” option. And if they are not to your liking, you can rerun it for more ideas.
I love how they even included eye-catching emoticons to the captions – a great addition to pull more audience on social platforms like Instagram. As you can see, some of the captions even have their unique hashtags.
This saves you a lot of time from brainstorming ideas and phrases. I even found the interface incredibly straightforward – it took me a little over 2 minutes to get 10 engaging captions.
That said, some sentences might not always make sense. It’s still an AI tool at the end of the day, after all.
For example, I used the “Adjective Accelerator” tool to spruce up my use of adjectives.
These are the results:
None of these captions make any sense, and a bit of the French language appeared out of nowhere.
However, after I clicked on the “make more” button, I received better results again. So, sometimes it can generate sentences that may not make sense.
For the most part, it’s a valuable tool that helps you generate every type of copy you want.
Pros:
Generates 10 results at a time
Multiple copywriting tools
Easy to navigate UI
7-day free trial
Cons:
The sentences may not always make sense
Pricing:
It offers two pricing plans, along with a 7-day free trial:
Solo – $35 per month
Custom – Quote-based
The free trial allows 100 runs per day, while the paid plans allow unlimited runs in a day.
3. Wynter.
Best For: B2B Product Marketers.
G2 Score: 4.9/5
Do you want to know what your target audience thinks of your content before you hit that publish button? Of course, you do!
And that’s where Wynter can help.
Wynter is a message testing tool that helps you identify how well your content resonates with your prospects. It lets you analyze your ad, email, and even website copy.
You’ll also be able to identify where you missed the mark and discover the blind spots in your copy, so you can fix it and get better results.
Start by setting your target audience by title, industry, company size, and more to get precise results. Wynter has a built-in panel of the target audience to choose from.
The panelists are vetted by Wynter’s team to ensure you get the best responses and feedback for your content.
Here’s a quick glimpse of the messaging test results:
Overall, Wynter works in five steps.
Enter the URL of the page you want to test or upload a document.
Choose your target audience from the panel provided by Wynter.
Highlight the areas you want to test. You can also ask specific questions about selected areas.
Wait for the results (you’ll get the results within 1-2 business days).
Tweak your messaging based on the insights.
Yes, it’s that simple!
Pros:
100% money-back guarantee
You can choose between broad or granular results
Individually vetted B2B and consumer panels
Cons:
A bit expensive
You might not like the responses from all panelists
Pricing:
Tests with B2C panels cost:
$99/value proposition test
$249/full-page message test
B2B tests start at $199 per test.
The cost of the B2B tests will vary based on the number of B2B professionals you choose, the type of test, seniority level of panelists, and whether you require a summary report.
That’s a Wrap
Everyone loves an engaging and optimized copy. And businesses and marketers who prioritize them are more likely to experience a profiting return on investment.
You have to put time, planning, and money into your copy. Topping it with impeccable grammar, SEO optimization, succinct prose, and more will make your copy virtually unbeatable.
If you also want to outdo your competitors, it’s time to give these best copywriting tools a chance.