• Expert Opinion

Autoresponder with marketing

Updated: Jul 16, 2020

Imagine if you could set up a simple marketing system that allowed you to capture and nurture leads for your business or nonprofit.


Now imagine if you could set up this system once and know that it’s continually working for your business or nonprofit while you focus your energies on other aspects that are important for your continued growth.


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Autoresponder makes it possible. With Autoresponder you can increase engagement with your contacts by delivering personalized, timely, and relevant messages — best of all, once set up, it all happens on autopilot. Set it once and forget it.


Marketing your business or nonprofit to new and existing contacts just got a lot easier.


Why use Autoresponder?


Autoresponder allows you to create the same great experience for your first email subscriber and your 10,000th subscriber. This makes an email autoresponder the perfect tool for getting your core messages in front of the individuals within specific groups of contacts.


You choose the content, the order, and the frequency of the messages your contacts receive.


For example, you can create an autoresponder series designed to turn prospects into customers, customers into repeat buyers, and to address frequently asked questions from other groups of contacts such as donors and volunteers.


Best of all, once set up, an autoresponder series works on autopilot so you can focus on other areas of your business.


Autoresponder allows you to do more.


Overall, Autoresponder allows you to solve problems for your audience and allows them get to know, like, and trust you while you paint a picture of what life will look like with your help.


You can also address and overcome objections, outline the features and benefits of your product or solution, and ultimately create intense desire for what you have to offer.



A Smart Approach for Autoresponder


Once you’ve attracted the attention of a prospect or customer, i.e. they’ve visited your website or store, attended an event, or expressed interest in your cause, an autoresponder series allows you to capture that attention so you’re able to continue the conversation with the new contact.


This conversation allows the contact to get to know, like, and trust you. In the end, this process allows you to make an offer of your products and services or make an ‘ask’ that furthers the cause for your nonprofit. You’ll likely see more people take action on these emails because they’ll be more invested because of the relationship that’s developed.


So, what kind of content do you need for your autoresponder series?


Above all else you’ll want the content in your autoresponder series to be useful. Your reader should look forward to receiving every email in your series.


This happens when they know they’ll be rewarded for taking a moment out of their day to read your message. Think in terms of useful tips, creative ideas, or strategies that help the reader solve a problem.


The exact content you’ll use depends on the needs of the individual contacts within the group you’re emailing. Here are some examples: - For prospects, you may focus on content that shows them how working with you or using your product will make their life better; -


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For customers, you may focus on how they can get the most from your product or service; perhaps you want to show potential volunteers how fulfilling it is to work with your nonprofit, or how contributions from donors make a real difference in the community you serve.


The good news is you can create multiple autoresponder series for the people in whatever group of contacts you’re trying to reach.



What content is most effective for an autoresponder series?


A simple approach involves taking a traditional list and delivering it one tip at a time through your autoresponder series. Some examples:

  • 7 Little Known Secrets Every Consultant Should Know About Social Media

  • 7 Ways to Decorate Your Home (Without Breaking the Bank)

  • 5 Ways to Help Your Community Without Spending a Dime


The key to an effective autoresponder series comes down to understanding your audience:

  • What do they want to know?

  • What do they need to know?

  • What are their needs, problems, and challenges?


Use the questions above to help you decide the information, the number of emails you’ll need to include, and the frequency with which you’ll send those emails in your autoresponder series to the individuals in the group of contacts you’re speaking with.


As you can see, Autoresponder makes it easy for you to schedule automated emails to engage new and existing contacts. These automated emails allow you to increase engagement with your contacts by delivering personalized, timely, and relevant messages.


Once an autoresponder series is created you’ll be able to eliminate parts of your manual campaign management, giving you more time to focus on other areas of your business.


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