Updated: Jul 17, 2020
GetResponse belongs to the category of tools known as email marketing utilities. That already tells you what features it boasts, including the following:
A marketing email/newsletter creator
Email marketing analytics tools
A landing page creator (Like LeadPages)
There’s more, of course, but that’s enough for you to get the idea.
In addition to traditional email marketing tools, GetResponse offers exceptional automation features, including autoresponders.
This software has everything you need to manage the complete life cycle of email subscribers. You can generate leads and add people to your subscriber list with GetResponse landing page tools and webinars.
Once a new subscriber has been added to your list, simply use automated workflows to welcome, upsell, and target individuals by predefined categories.
Getresponse provide good basic autoresponder functionality, allowing you to automatically send particular e-newsletters based on time intervals (as in the example above) or trigger them based on user actions or data, i.e.
joining a particular list
making a purchase
having a birthday.
For me, Getresponse's autoresponder functionality is considerably stronger, however. The range of actions you can use to trigger the sending of e-newsletters is more comprehensive, and it's easier to set up these action-based triggers in the first place.
As such Getresponse's autoresponder functionality now goes well beyond traditional 'drip' style campaigns and forms part of its 'marketing automation' feature.
Steps for creating Autoresponders:
Inside Getresponse . on the Dashboard menu, go to Email marketing .
Then click on Autoresponders in the top menu of the Email Marketing management area.
Once on the Manage Autoresponders window, click the Create new button. You can now enter the details for your autoresponder message.
Enter the autoresponder name (this is the name you’ll see on the management screens on Getresponse. It will help you identify the Autoresponder you are working on and working with).
Assign the autoresponder to a specific day . This is the day in a cycle when the email will be sent out. For example, Autoresponders with day 2 chosen , will send messages to subscribers 2 days after they subscribe.
Choose a list for the autoresponder.
Select when to send the message. You can delay sending the message by certain hours:
same time signed up sends time-based autoresponders as soon as your contact subscribes to your list
with a delay of sends the message with a delay you specify, from 1-23 hours.
exactly at a specific time. Enable Time Travel if you want it delivered at the local time of your subscribers.
If you don’t want messages sent on certain days, then ; Choose the days you’ would like for the messages to get sent. Perhaps you don’t want to send messages on Weekends, then de-select Saturday and Sunday.
Next step is for you to actually create the message that will be sent to your new subscribers. If you select Choose then you will be able to select an existing message. You can also create a new Message to use .
Click Save or Save and Publish. If you click Save and Publish and you get a prompt asking you if the message should be sent to your old subscribers as well, make the right choice.
That’s it for creating Autoresponders in Getresponse. Watch the video below, for a step by step guide.