• Expert Opinion

Autoresponder and email marketing

Updated: Jul 16, 2020

Autoresponder is one of the most efficient features of an email marketing service. It saves a lot of time and manual efforts by automating the process of communicating with your customers.


An email autoresponder is a form of marketing automation software that automatically sends an already prepared email to contacts on your mailing list.


The sending of the email is triggered when contacts fulfill certain predefined conditions that can either be characteristic (e.g. date of birth) or behavioral (e.g. contact fills in a subscription form).


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So how does an email autoresponder work, exactly?

Put simply: You write an email once, schedule it, and it gets sent automatically.

But is it as easy as it sounds? Well, yes actually – if you’re using the right marketing automation solution.

First, you have to create a marketing automation workflow. In other words, put in place a set of rules that are going to ‘trigger’ the email autoresponder.

Then you define the entry point for your workflow, i.e. what is the specific condition or situation that is going to set the workflow in motion.

Next, you determine any remaining trigger conditions in the workflow and the subsequent actions to be taken.


You choose the order and the frequency of the emails. For example, you’re going to hit new subscribers with a welcome email at the time of sign-up and then a series of onboarding emails in the following days.


Advantages to setting up an email autoresponder


There are a number of advantages to setting up an email autoresponder for your business.

Not only do you save time because you’re automating repetitive tasks, it’s also a great way to nurture leads and build stronger relationships with your contacts.

If you think that autoresponders are only for large companies with sizeable marketing budgets, then you’re very much mistaken.


These days, there are plenty of autoresponder solutions that are accessible to small businesses with equally small budgets. There’s no better time to launch your own email autoresponder workflows.


Autoresponder email marketing is used by many customers in their business for purposes like

  • Welcoming new subscribers to your list and appreciating their interest.

  • Sending “Thank you” messages to your customers after they purchase your products or services.

  • Confirming the registration of users and their details.

  • Sending e-courses or e-books modules daily or weekly, to your customers.

  • Sending rewards and incentives to encourage users for subscribing to your service.

  • Informing them about upcoming products or services.

  • Wish them on their birthdays or greet them for an occasion, etc.


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Why you need to start using autoresponder emails

By now you know how autoresponder emails work and we’ve shown you how incredibly easy it is to set up automated emails with Sendinblue.

If your business is not using autoresponder emails yet, then here are a few reasons why you should: 

  • Lead-nurturing: Feeding your leads with content that interests them is going to help move them along the sales funnel.

  • Increased engagement: Contacts are more likely to engage with content that is relevant to them. Contact segmentation gained as a result of autoresponder filters will make your email campaigns more effective.

  • Better communication with customers: Autoresponder emails are an efficient way for the customer get to know you, stay informed of your news and offers, and most importantly, not forget about you!

  • Stronger customer relationships: Personalized autoresponder emails with tailored messaging are going to boost your customer experience which in turn will build trust.

  • Time-savings: Imagine how long it would take to send all those emails manually!

  • It’s nowhere near as complicated as you think! If you’ve read the step-by-step guide in this article then you know that setting up autoresponder emails with Sendinblue is a quick and easy process.


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