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Every business needs a sales funnel.

A sales funnel is a guided process that welcomes first-time website visitors and turns them into leads who then become customers. The process involves a number of actionable steps to turn cold prospects into brand disciples.

Sales funnels play a crucial role in customer acquisition for your business. The purpose of a sales funnel is usually to boost sales and increase conversions.


Once a visitor enters your sales funnel, you need to trap him by offering a lead magnet and getting his email address. This lead magnet could be a freebie like an eBook, a course or a cheat sheet.

To deliver this lead magnet, you need to create an email opt-in page with a sales funnel builder.

After the process of acquiring leads by getting emails, you start the pre-sell process. Build up trust with your leads by sending them valuable information about your product or service via an email sequence.


The next step after building trust in a successful sales funnel is sending your leads to a sales page. This page is specially designed to get your leads to buy your product.


To build a sales funnel requires a lot of tools: a landing page builder, a checkout system for accepting payments, an email marketing solution for follow-up emails, and a system to deliver your content. However, there are a few places on the internet that offer all of these functions in one place without combining different third-party solutions.


In this post, I’ll be comparing two of these options: BuilderAll and ClickFunnels

We will explore the BuilderAll versus ClickFunnels debate and let you decide which software is a great fit for your business.


BuilderAll is an all-in-one digital business building and marketing platform consisting of all the necessary marketing tools required to run an online business successfully (check out my complete Builderall Review)

If you’re an entrepreneur and you want to implement your ideas and bring them to life, BuilderAll provides you a complete digital business builder and marketing platform on the internet.


Initially, BuilderAll started in South America about seven years ago by Erick Salgado after he discovered that many of his clients had businesses that lacked an awesome online presence.


He searched for a solution that addressed the needs of online business owners by providing all necessary online business building tools in one platform, but he couldn’t find one. So, he decided to create BuilderAll.


With BuilderAll, you can build beautiful websites, blogs, landing pages, mobile apps, and sales funnels all in one comprehensive platform.


BuilderAll saves you the stress of having to buy a lot of individual marketing tools by providing an all-in-one solution for your online business.

Features of BuilderAll:

#1: Drag-And-Drop Sales Funnel & Website Builder

Does creating a website, landing page, squeeze page, sales funnel, responsive designs, and mobile app sound too technical and time-consuming for you?

If so, BuilderAll has a solution.


BuilderAll uses a pixel-perfect technology for its drag-and-drop editor. With this technology, you can drag landing page elements to any part of your canvas without touching a single line of code.


You can build and view your page in three different views: mobile, desktop, and tablet.

#2: Professional Email Marketing Automation

You don’t need to have a separate email marketing platform while using BuillderAll.

The tool comes with an email marketing system and an email builder you can use to write emails and automate unlimited autoresponder email campaigns to your subscribers. The tool allows you to upload your email list of up to 10,000 subscribers and then apply behavioral triggers to boost your conversions.

#3: On-Page SEO Report Tool

You can set up your On-Page SEO with BuilderAll.

The On-Page SEO report tool will give you all the necessary information you need to make your web page indexed and also rank faster to boost your organic search engine traffic.

#4: Click/Heat Map Tool

The Click/Heat Map tool in BuilderAll works by giving you information about the most clicked areas of your website or blog. When you get access to this, you can tweak your strategies and designs and also place your call-to-action buttons creatively to skyrocket your conversion rate and sales.

#5: Graphics: Animated & Floating Video

With BuilderAll, you can create your own customized video to promote your business and also make it float on your website.

#6: Graphic Design Studio Mockups & Presentation Builder

You can easily create good-looking cover images and posters for your business. You can even build a digital presentation on your website.

#7: Online Community & Training

Due to the fact that the platform is robust and a bit complex with so many features, the software creators have 200+ video tutorials to guide you on how to use each tool to grow your online business.

They also have a private Facebook group for all BuilderAll members as well as weekly live training for you to learn new skills.

#8: IOS/Android App Creator

Lastly, BuilderAll lets you build iOS and Android applications on the platform easily.


ClickFunnels is an online sales funnel builder with a drag-and-drop interface that allows you to create a highly converting sales funnel easily with zero knowledge of coding required (check out my complete Clickfunnels Review)

You can create different kinds of funnels easily with ClickFunnels – sales funnels, squeeze page funnels, opt-in/lead capture funnels, membership sites, product launch funnels, automated webinar funnels, and more.

ClickFunnels was co-founded in 2014 by Russell Brunson (author of popular marketing books like Expert Secrets and DotCom Secrets) and has helped over 65,000 entrepreneurs build and establish their businesses online.

It’s arguably the most popular sales funnel builder in the internet marketing world with cool features all geared toward generating leads, making sales, and increasing conversions.

ClickFunnels Features:

#1: Intuitive Landing Page Builder

ClickFunnels comes with a simple, intuitive, drag-and-drop landing page builder interface that makes it easy to create a   sales funnel in minutes.

You can easily drag landing page elements like headlines, videos, images, bullet points, and all other necessary elements into the empty canvas and customize to your tastes.

#2: Sales Funnel Templates

ClickFunnels offers more than just the ability to create high-end landing pages. It is a more robust, powerful tool used to create highly-converting all-in-one sales funnels.

A sales funnel is a combination of landing pages working together to sell a product.

ClickFunnels comes with 22 different types of funnels categorized into three main categories: lead capture funnels, sales page funnels, and event funnels.

There are some other special types of funnels such as membership funnels. Each funnel has its own set of free and paid professional landing page templates for customization.

#3: Detailed Analytics & Reporting

You can get detailed analytics about your funnel conversions with ClickFunnels.

This can give you enough information to determine if a funnel performs well or not. 


You can also add your tracking code to your page for retargeting purposes.

#4: Excellent Customer Support

The software has an awesome support team to back the excellence it delivers for its users.


There is a ClickFunnels knowledge base link on the website where you can find solutions to common problems encountered when using the software.

You can also contact a member of the ClickFunnels customer support team by sending a support ticket request via your user dashboard.

#5: Online Community

ClickFunnels has an active online community. The ClickFunnels official Facebook group has over 190k Funnel Hackers.


There is another group created just for ClickFunnels’ affiliates called the ClickFunnels Avengers with over 55k members.


The ClickFunnels Facebook community is a great place to get answers and solutions to problems you encounter while using ClickFunnels. You can also get advice, tips, and strategies in growing your online business there.

#6: ClickFunnels Share Funnels

This is one unique and outstanding feature of ClickFunnels–the ability to share funnels you’ve created with friends.

If you have a highly-converting funnel and you’d like to share it with a friend, you can do this easily with ClickFunnels. Simply create the share link of the funnel and send it to the friend. The friend can import it into his ClickFunnels account with one click.

If they haven’t signed up for ClickFunnels yet, they would be directed to the sign-up page upon clicking your saber funnel link. If they decide to sign up and stick with the software, you would get a commission as an affiliate.

#7: ClickFunnels BackPack

BackPack is an affiliate marketing management platform that comes along with ClickFunnels Full Etison Suite ( $297 package.) It allows you to manage and monitor your affiliate network.


If you have a product or service and you want to have an affiliate marketing system set up for it, you can use BackPack to set it up easily. You can track sales and conversions from your affiliate properly with BackPack.

#8: ClickFunnels Actionetics

Actionetics is an email marketing tool used for sending automated emails included in the ClickFunnels Full Etison Suite plan ($297 package.)

The software can also work with Twilio to send SMS and is used to create automated email and SMS campaigns. It’s very reliable and can suitably replace your current third-party email marketing software helping you save more time and money.


BuilderAll Pros

  • The tool comes with all the necessary marketing tools you need to run an online business successfully all in one place.

  • Pricing is affordable for newbies and beginners compared to ClickFunnels.

  • It comes with a user-friendly drag-and-drop user interface for building websites, blogs, and sales funnels.

  • The mailing boss has high deliverability.

  • There is a beginner-friendly training for new users and access to high-quality training tutorials.

  • Their online community is top-notch. Get unlimited access to the BuilderAll private Facebook group where you can get ideas and insights.

  • They have a 30-Day Money-Back Guarantee. You’re able to get your money back within 30 days if you’re not satisfied with Builderall.

BuilderAll Cons

  • They have a pay-to-play affiliate program. If you want to make money from BuilderAll by promoting the software, you need to be subscribed to the BuilderAll Business Plan which costs about $49.

  • The web page builder is not responsive. BuilderAll doesn’t build responsive web pages. This is an important factor to consider when selecting a page builder because the majority of your audience would not be viewing from desktop screens and would be using mobile phones and tablets instead.
    You need to design your page three times for desktop, mobile and tablet view on BuilderAll for your page to look decent on all platforms.


ClickFunnels Pros

  • ClickFunnels provides you with a platform where you can create full, multi-step sales funnels that include

  • With the ClickFunnels Share Funnel feature, you can share any of your funnels with others. Current ClickFunnels users will get the funnel imported into their account in one click while non-ClickFunnels users who use your share funnel link and sign up to the software will earn you affiliate commissions.

  • You can create membership sites with access levels restricted by what products a customer has purchased on ClickFunnels.

  • ClickFunnels undoubtedly has the best affiliate program on the internet with a wide variety of products from which to choose (not just the ClickFunnels software.) You can win a dream car and also earn second-tier commissions, just like BuilderAll, from the ClickFunnels affiliate program.

  • They have an incredibly large and active online community with over 190k Funnel Hackers on Facebook. (link to CF Fb Group)

  • On the $297 ClickFunnels Full Etison Suite Plan, you get access to Actionetics which you can use as a replacement to your current email autoresponder and BackPack which can run your own affiliate program.

ClickFunnels Cons

  • ClickFunnels is quite pricey for users on a tight budget. The StartUp plan costs $97 and the Full Etison Suite Plan goes for $297.

  • ClickFunnels Startup $97 plan doesn’t come with Actionetics (Email Marketing Platform) and BackPack (Affiliate Management Tool.)  You can only create up to 20 funnels, 100 landing pages, and receive up to 20,000 unique visitors monthly.

  • Customer Support is a bit slow.


If you’re on a tight budget, BuilderAll offers you a much cheaper package than ClickFunnels.

There are three great plans to choose from:



ClickFunnels has two major pricing plans:


Also, there is a ClickFunnels discount when you purchase the Funnels Hacks System.

ClickFunnels has a 14-Day Free Trial which is a great way to test out the software before investing a lot of cash.


In addition to building awesome sales funnels, you can also make money with the ClickFunnels Affiliate Program.

ClickFunnels pays users and non-users of the software 40% lifetime recurring commissions on most subscription-based products like ClickFunnels Startup ($97) and Etison Suite ($297) and on one-time product purchases such as Funnel Scripts ($497.)

In addition to the software, there are also other ClickFunnels front-end offers available for promotion as an affiliate such as Expert Secrets, DotCom Secrets, and Perfect Webinar Script.

Affiliates are paid weekly every Monday by PayPal or check after a holding period of 30 days to avoid refund risk.

You can promote the software as a registered ClickFunnels User (14-day trial) and can also promote ClickFunnels if you’re not a user of the product. (Affiliate boot camp)

Clickfunnels also has the amazing Dream car incentive program where you can win your dream car by signing up 100 people.


BuilderAll has a high-paying affiliate program too, and they have paid over $1,000,000 in affiliate commissions to over 40,000 active paying users.

They pay 100% affiliate commissions on the first month for all their products and 30% recurring affiliate commissions each month.

You can also earn 30% commissions on your second-tier affiliate network.

The major difference between the BuilderAll Affiliate Program and ClickFunnels Affiliate Program is that BuilderAll provides a 2-tier commission system. You get 30% of commission from the lead referred by your direct lead. However, you must be on the $49/month subscription plan to promote BuilderAll as an affiliate and earn tier-2 commissions.

Here is a breakdown of the BuilderAll Affiliate Commission Structure:

Tier 1: If someone signs up to BuilderAll via your affiliate link, you get 100% of the commission ($29.90 / $49.90) for the first month of your new lead.

For the following months, you’ll get paid 30% ($8.50 / $15) of recurring commissions.

Tier 2: If your direct leads are active and bring in one lead to BuilderAll, you will also earn 30% commissions from the new lead brought in by your direct lead.


You also earn 30% commissions from your indirect referrals as well.


Now that we’ve talked through the Clickfunnels vs BuilderAll debate, let’s figure out which one you should be your choice.

Let’s start with pricing…


Builderall is significantly less expensive than ClickFunnels giving newbies on a tight budget a chance to create sales funnels and have online businesses.


ClickFunnels software starts from $97 / month while BuilderAll offers its full package for about half of that price.


When it comes to pricing, BuilderAll wins the BuilderAll Vs ClickFunnels debate.


When it comes to the affiliate program, they both pay recurring affiliate commissions


While BuilderAll allows only those on the $49 package to promote the software as an affiliate, ClickFunnels allows both users and non-users of the software to be an affiliate.


ClickFunnels also pays higher, 40% recurring commissions while BuilderAll pays 100% on the first sale and 30% thereafter.

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