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ClickFunnels For eCommerce Businesses: How To Grow Your eCommerce Business With ClickFunnels
ClickFunnels is an online tool specifically designed to help people implement online sales funnels in their business.
A typical funnel will incorporate one or more opt-in web pages, an email auto-responder (to send a sequence of emails that move them up to your value ladder), plus one or more sales pages, order forms, additional content, member’s area etc.
A Quick Explainer Of ClickFunnels For ECommerce
You may be looking to build a highconverting Ecommerce sales funnel using ClickFunnels?
The template on this article has been used to ship tens of thousands of physical products across several different markets. It works well for any kind of e-commerce offer – so it doesn’t matter if you’re selling at full retail price, promoting bundles/discount deals or running a free plus shipping campaign. This share funnel template has been used successfully in all of those situations.
How an eCommerce sales funnels works and what’s included?
Step 1 – Email Optin
The landing page collects a user email address so they can proceed to the next page, which is the cart. You can easily disable the email optin and allow people to just click through to the cart, but we recommend keeping it in place. Having this step allows you to build a huge list regardless of whether people buy or not. It is also useful for optimizing Facebook ad campaigns for (Lead) event.
Step 2 – Cart
On this page people select how many products they want to purchase. We always encourage offering multiple quantities, with discounted pricing if people buy more. This greatly increases the average order value of any e-commerce funnel, allowing you to spend more per customer on ads and scale your campaigns aggressively. This shopping cart page has been heavily tested. We see it convert even up to 40% in some markets. The way we set things up in the demo also means that most people will actually buy more than one item.
Step 3 – First Up-Sell
Here you can sell people more of what they just bought on the cart page or offer a complimentary product. One click purchasing means the conversion rates on this up-step can be fantastic if the product is appealing.
Step 4 – Second Up-Sell
By this point people are in the buying mood, so why not offer them more stuff? Keep the product offered here relevant to what’s been purchased already and you’ll see good success.
Step 5 – Third Up-Sell
One last opportunity to get the maximum review from every customer and really inflate those average order values*
Note: Up-sell steps can be added or removed as you please. You can choose to have either more or less up-sell steps than we include in this funnel.
Step 6 – Order Confirmation page
A nice summary of what the customer has purchased throughout all the funnel stages. Also use this page to set expectations around delivery times and customer service contact points.
Why You ECommerce Business Needs To Start Using ClickFunnels
eCommerce, B2B, MLM, getting freelance clients, brick & mortar businesses… all these businesses that are supposedly different or whatever — at the end of the day, it’s just simple direct response marketing.
You build a list and mail it.
You mail those buyers other related stuff.
How do you build a list? With landing pages you can make in 20 minutes with ClickFunnels.
How do you mail a list? With Actionetics, ClickFunnels’ built in email marketing platform.
How do you sell to your list? With ClickFunnels’ custom order form pages.
The process is simple and you can be successful as long you WORK…the process.
Five Easy Steps To Building
An Online Store.
Step 1. Discover Your Niche
First thing’s first: how do you figure out what niche your online store is going to operate in?
You might have a passion for something specific — like sports, or health, or humor — that fuels your decision.
Still, in order to be successful, you should narrow that niche down even further.
Here’s a better question to ask: Who do you want to serve?
Because if you know who you want to serve, then you’ll know where to find them, how to speak to them, and what to sell them. It’s all about identifying your dream customer.
Here are a few more questions to help you dig…
Answering those questions is how you find your niche and carve out space for your business in any market.
Ultimately, as Russell Brunson talks about in Expert Secrets, you want to go three levels deep.
Let me explain.
The first level really only includes three markets: health, wealth, and relationships. The second level includes literally thousands of different sub-markets (investing, dating advice, diet, etc).
Step 2. Choose Your Products
The great part about building an online store in today’s world is that you don’t have to manufacture your own products, you don’t have to create or source your own products, you don’t even have to have your own products necessarily.
You can do all of those things if you want, of course, but you don’t have to.
There are really two things that have happened to ecommerce in the last decade that make it easy for anyone to build a profitable online store…
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Dropshipping — This allows you to sell products in your online store without keeping your own physical inventory. When you receive an order, the manufacturer will ship the product directly to the customer. In many cases, you can even go to these manufacturer’s websites and resell their products on your own site at a profit. Some of the biggest dropshipping companies (all of which you can integrate with your ClickFunnels site) include…
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Affiliate Marketing — This allows you to sell other businesses’ products and get a percentage of each sale that you make. In fact, by becoming a ClickFunnel’s affiliate, you can make up to 40% recurring commission. Pretty cool, huh? Here are some other places to find affiliate marketing opportunities…
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Amazon Associates — Amazon’s massive affiliate marketing program offers 10%, which isn’t huge, but you can market any type of product that you want because… well, it’s Amazon.
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ShareASale — This is a huge platform for merchants and affiliates to connect. Sign up, sell other people’s products, get paid. Simple.
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eBay Partner Network — Even eBay wants help selling their products. How much you make depends on what you’re selling, but commission hovers between 2% and 3%.
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Clickbank — This is another platform like ShareASale where you can sell lots of different merchant’s products for a commission.
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The other option is to create your own products or work with a manufacturer and source your own products.
Whatever you decide, at the end of the day, the product you choose should be wildly appealing to the audience that you want to serve.
It should entertain them, help them, delight them, and surprise them.
The more that it does, the faster your business is going to grow.
Once you know what you’re going to sell your dream customers, it’s time to put your first offer together.
Step 3. Build Your Sales Funnel & Make Your First Sale
Before we dive into the nitty-gritty of how to build your sales funnel and make your first sale, check out this video…
It shows how Jaime built a 7-figure online skincare store using sales funnels.
Amazing, right?
But the difference between websites and sales funnels is critical.
While websites are a sort of digital brochure that do almost nothing to drive your visitors where you want them to go, sales funnels are a carefully crafted experience that guide prospects toward taking the exact action that you want them to take.
It’s the difference between giving someone a business card and passionately telling someone about how you can help them specifically.
And that’s why your online store needs a sales funnel.
Without it, you’re going to have a hard time… well, selling.
But building an effective sales funnel can be a little tricky.
Fortunately, we have a few amazing resources that will help you build your sales funnel and make your first sale.
Step 4. Build Your Email List
According to Constant Contact, New prospective customers only have a 13% chance of purchasing, but existing customers (people who’ve bought from you before) have between a 60% and 70% chance.
That’s a massive difference. And it’s the key to building a long-term, sustainable online business. Your email list represents the people who want to listen to you and want to buy from you. Which is why building an email list is so darn important.
You own your email list (versus Facebook or Google owning and controlling it for you). You can contact them whenever you want for free.
That is fundamentally different from paid advertisements and organic marketing like SEO. You can partly control someone else’s traffic with those strategies, but you don’t own it in the way that you own your email list.
Step 5. Create an Experience For Your Customers
Multiple scientific studies have found that people are… well, emotional.
In fact, we make purchasing decisions almost entirely on emotions and then we justify those decisions with logic.
For example…
I want to go to Disneyland in December because it will be really fun!
Ohhh… and they even have a payment plan so we can afford it. And I can definitely get the time off work.
If you can create an emotional experience for your customers, then they won’t just buy now… they’ll buy again and again.
Here are a few things to consider when crafting your customer’s experience…
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Does your sales funnel clearly communicate your company’s values? In order to emotionally connect with your dream customers, you need to show them that your company has the same beliefs that they have. Your sales funnel is a great place to do this.
Want to start your online store today?
Most people think that setting up an online store is a long, difficult process.
But that doesn’t have to be the case.
In fact, with just a full-day of dedicated effort, you could have an online store up-and-running, ready to collect leads and make sales.
You can use this guide as your starting place. And you can use ClickFunnels free for 14 days to see if it’s a fit for your business.
Ready, set, go!